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Greetings ! Social Rebranding This week's featured PRO Trend, Social Rebranding, is a sub-segment of some our research in lifestyle and food. As companies grow in size, so too does their marketing approaches, often resulting in campaigns that feel overly exaggerated and hard to relate to. Seeking to acquire more of a genuine appeal that often falls in line with smaller, start-up retailers, big name brands are turning to social media platforms to engage with consumers on a more interactive, and personal level. Utilizing sites such as Twitter and Facebook allows conglomerates to engage with buyers on a more conversational level, bringing an air of humor and approachability to more corporate enterprises. My favorite example of Social Rebranding is the recently launched Snapchat account by McDonald's. Enjoy! Jeremy Gutsche Chief Trend Hunter & Keynote Speaker - JeremyGutsche.com PRO Trends Social Rebranding Big brands turn to niche networking to create a more genuine overall appeal Implications - As companies grow in size, so too does their marketing approaches, often resulting in campaigns that feel overly exaggerated and hard to relate to. Seeking to acquire more of a... [More] Digital Prevention Tech solutions stop consumers from having to suffer through minor health issues Implications - Digital solutions are going to aid the modern consumer in the future for an experience that’s more in-line with their digital lifestyle, convenient and offers a surplus of... [More] Augmented Philanthropy Activists turn to surreal forms of marketing to convey urgency Implications - Charities are moving towards marketing approaches that invade the space of consumers to force them to pay attention. Utilizing Photoshop and the materials of the surrounding area to... [More] Hot This Week 37 Items for Outdoor Survival From Snake-Inspired Survival Kits to DIY Cement Shelters 55 Domestic Abuse Awareness Ads From Female-Empowering Street Art to Domestic Violence Detectors 100 Examples of Sustainable Architecture From Towering Green Residences to Portable Solar Hubs 15 Seductive Secretarial Editorials Celebrate Administrative Professionals Day in Couture 25 Hilltop Resorts From Cliff-Integrated Pod Resorts to Luxurious Mountain Retreats 22 Paper-Based Home Decors From Festive Fruity Paper Decorations to DIY Paper Produce Projects 7. 100 Bold Benches 8. 92 Stationery Innovations 9. 20 Hip Hostel Designs 10. 36 Stand-Out Prom 2014 Dresses 11. 30 Posture-Improving Products 12. 50 Avril Lavigne Looks 13. 30 Cloud-Inspired Furniture Pieces 14. 65 Unconventional Caskets Featured Clusters 100 Intentionally Distorted Furniture Pieces From Crumpled Kitchen Tables to Bent Beach Chairs Top 100 Watch Trends in 2013 From $35,000 Chronographs to Numerology-Inspire Timepieces 75 Clever Greeting Cards From Romantic Postcard Creations to Holiday-Ready Snail Mail 20 Bizarre Japanese Beauty Products From Anti-Wrinkle Headbands to DIY Nose Adjusters Courses 20 Employee Creativity Speeches From How Corporations Lost Humanity to Creativity-Enabling Spaces 15 Speeches on Religion From Understanding the God Particle to the Future of Religion 12 Speeches on Brand Experience From Selling a Lifestyle to Behavioral-Based Design 10 Alternate Forms of Currency From Economic Value of Nature to Resource-Based Economy Marketing 34 Personified Marketing Techniques From Personified Cookie Commercials to Personified Ear Ads 74 Flamboyant Dessert Branding Techniques From Overjoyed Ice Cream Containers to Takeout Treats 45 Rustic Cardboard Packaging Designs From Cardboard-Framed Branding to Reusable Package Planters 72 Sustainable Packaging Designs From Flexible Eco Packaging to Leafy Lighthearted Branding Pop Culture 70 Casually Fashionable T-Shirt Gifts From Ironic Comedian T-Shirts to Pop Artist Jersey Tees Top 100 Print Trends in 2013 From Retro Motel Fashion Ads to Stunning Celebratory Magazine Covers 41 Adventure Time Creations From Cult Cartoon High Tops to Quirky Cartoon Neck Ties 78 Fierce Fairytale Fashion Looks From Couture Wonderland Editorials to Evil Queen Fashion Tech 19 New Year's Phone Cases A Party Phone Case is Perfect for Detail-Oriented People 20 Tech-Infused Stores These Technology Infused Stores Show Us a Glimpse of the Future Top 100 Phone Trends in 2013 From Cellphone-Synced Locks to Hollowed-Out Phones 100 High-Tech Kitchen Gifts From Touchscreen Cordless Cooktops to Buttonless Coffeepots Art & Design 100 Befitting Daddy Presents From Masculinized Diaper Carriers to Universal Remote Controls 100 Cozy Furnishings for Winter From Cozy Knitted Beanbags to Sleeping Bag Sofas 80 Bizarre Flower Pots From Pop Can Plant Holders to Life-Pumping Vases 60 Floral Winter Fashion Finds From Somber Floral Editorials to Floral Opulence Apparel Eco 42 DIY Seating Solutions From Upcycled Wooden Pallet Loungers to DIY Tree Seats 48 Crafty DIY Cardboard Projects From Recyclable Ball Games to DIY Cardboard Clocks 100 Decor Ideas for Nature Enthusiasts From Wilderness Refuge Workstations to Split Timber Seating 100 Eccentric Planters From Frightening Doll Plant Holders to Skull-Inspired Planting Pots Luxury 45 Luxuriously Lavish Homes From Camouflaged Houses to Man-Made Islands 75 Carbon Fiber Products From Carved Lava Couches to Carbon Fiber Hockey Sticks 94 Luxury Camping Essentials From Swing Bed Tents to Portable Timber Washrooms 32 Outrageously Lavish Automobiles From Sleek Sports Cars To Bejeweled Beauties Fashion 100 Greatly Glamorous Gowns The 71st Golden Globes' Red Carpet Was a Display of Beautiful Luxury 100 Humorous Pop Culture Sweaters From Striking Superhero Hoodies to Hot Sauce Sweatshirts 33 Outrageous Black Milk Styles From Chic Wizard School Apparel to Anatomic Tights 20 DIY Sneaker Activities From Exotic DIY Shoe Accents to Customized Sneaker Art Aimi Duong, Founder of Oimei Co. (INTERVIEW) Altruistic Law Firms 15 Chocolate-Loving Social Businesses Continuing to Challenge Your Own Business Personalizing the Guest Experience Passionately Creating Innovative Products 20 Benefits of Video Games 20 Commencement Speeches By Celebrities 25 Speeches on Reviving the Economy TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. Visit Trend Hunter | Latest Trends | About Us | Submit a Trend | Contact Us

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Introducing the Inspiration Center: Expert Advice to Grow Your Ideas

	Celebrating the Amazing Things You Are Starting
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