Greetings ! This week,
Better & Faster spent the week as a #1 Amazon bestseller, so we wanted to start releasing videos about the patterns. These link to the 3,000,000 view
Innovation Keynote Video we launched earlier this month.
Today's newsletter features a video that explains the Acceleration pattern in my new book. In the video, I will show you how the potential of Acceleration can be leveraged by sharing the backstory of Tough Mudder's history, a subversive, un-timed extreme obstacle course with fire runs, mud swims and (mild) electroshocks that racked in $70-million in two short years by rethinking the concept of a marathon.
The key takeaway is that you don't need to compete against your competitors directly, you need to rethink about what consumers actually want. And THAT'S what you accelerate.
ACCELERATED innovation includes: Identifying a critical feature of a business or product and dramatically enhances that element. Includes: perfection, aspirational positioning, exaggerated features, and re-imagined solutions.
Over the next few weeks, I will be sharing more videos about the specific patterns. Have a great weekend!
Enjoy!
Jeremy Gutsche Chief Trend Hunter & Keynote Speaker -
JeremyGutsche.com