Greetings ! Today's newsletter features a video that explains the Convergence pattern in my new book, which officially became a New York Times Best Seller this past Sunday.
In a story of redemption and reinvention, I share the backstory of Dave's Killer Bread's history. A key lesson is that it might not be just one big idea that takes your company or success to the next level. Often innovation manifests itself best with the combination of many little ideas that align to the trends in your industry and the ever-changing preferences of your consumer.
CONVERGENT innovation includes: creating a winning business or product by combining multiple products, services, or trends. Includes: mixing, product integration, social integration, bringing people together, adding value through layering, drama, multi-functions, and co-branding.
IDEAS AND QUESTIONS TO ASK YOURSELF:
1. What other SERVICES could be combined with your offering?
2. What dream BRANDS or products could you work with?
Enjoy!
Jeremy Gutsche Chief Trend Hunter & Keynote Speaker -
JeremyGutsche.com