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Greetings !

PATTERN 6/6: REDIRECTION (2 Minute Video)

In this week's newsletter, I'm sharing the final pattern REDIRECTION from my book. I'd also like to invite all of you to a FREE webinar Q&A about the book and behind the scenes, which is being held by Linkage. It will take place on May 13th and you can sign up for FREE here. Make sure to bring your questions about innovation!

In the video, to showcase the power of redirecting the crowd, I use the example of Amsterdam brand Waternet's ability to convert a citywide health hazard into a joyous, fun occasion for citizens to enjoy. Rather than working against a powerful trend, pivoting the momentum to work to your advantage is an ideal way to harness opportunity off of an existing trend.

REDIRECTED innovation includes: the art of channeling the power of a trend, behavior, or demonstration of need instead of fighting it. Includes: refocusing, reprioritizing, rationalizing, reversing, and gamifying.

IDEAS FROM THE SPEECH ON INNOVATION:
1. What big forces or rituals could you RECHANNEL?
2. Where could you OVER-DELIVER to delight your customer?

Enjoy!

Jeremy Gutsche

Chief Trend Hunter & Keynote Speaker - JeremyGutsche.com

PRO Trends

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	Student Life Spoofing College students turn to online video to communicate common stresses Implications - Seeking an outlet for expression, college students are turning to online videos to communicate common annoyances associated with student life. Referencing fears of debt, failing and... [More]

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