Greetings ! I wanted to give you a sense of the critical themes we'll be diving into as we approach 2016. We'll be diving into these topics in both our upcoming 2016 Trend Report AND our Future Festival (Sept 30 - Oct 2). NOTE: There's just 1 week left for early bird discounts. More
HERE.
#1: The 3 Critical Sub-Segments of Millennials It's time for innovators to stop addressing millennials as one homogeneous group when they range from being young adults just out of school to parents with babies. After creating several hundred custom reports on millennials, we can assure you that your millennial-focused innovation will be spectacularly more effective if you better understand new drivers and motivations of the THREE sub-groups of millennials (and some bonus content on Gen Z.)
#2: Marketing Strategy and Retail / Brand Experience We are experiencing history's highest rate of change, particularly in the world of marketing strategy and retail / brand experience. We'll deep dive 6 need-to-know opportunities with case studies of the early adopters who are rocking at these opportunities.
#3: Extreme Personalization (+ Tech-Enabled Maker Culture) In an increasingly personalized world, there are specific ways that technology (and maker culture) is enabling a personalized revolution. We've preached this topic for a few years now, but this year, we'll dive more into the impact of how maker culture is democratizing competition, creating a real threat (or opportunity?) to large brands in design, food, fashion and lifestyle.
#4: Creating Cultural Connection As brands and marketers have begun catching up in terms of social media, there are significant opportunities regarding cultural connection. In a blend of trend and innovation content, we will dive deeper into 4 key opportunities related to marketing, brand and cultural innovation
Stay tuned for research on these topics, or see you at
Future Festival to dive really deep with tactical examples and innovation workshops related to the above content.
Enjoy!
Jeremy Gutsche Chief Trend Hunter & Keynote Speaker -
JeremyGutsche.com