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Greetings ! This week we've rounded up some of our favorite spooky insights, with a particularly interesting one being Highbrow Horror. Here we see brands avoiding the sometimes-kitschy pitfalls of seasonal branding by showcasing cinema-worthy Halloween campaigns. A recent example is Spotify's scary commercial advertising its service with a "killer song" theme. Enjoy! Jeremy Gutsche CEO, Author & Keynote Speaker - JeremyGutsche.com Oct 16 Washington Oct 17 Scottsdale Oct 23 Calgary Oct 30 San Diego Nov 05 Scottsdale Nov 07 Monterrey Nov 29 Long Beach Feb 25 '19 Florida | Highbrow Horror Brands turn to high-budget horror themes for their commercials Implications - Brands are using the Halloween season to adopt high-budget scare campaigns which feature commercials worthy of cinematic trailers, avoiding the oft-kitschy pitfalls of seasonal... [More] | | Feasible Fright Modern-day fables attack real concerns through horror Implications - Fairy tales and fables were originally intended to help sort through life's everyday problems; as everyday life transforms, so to do the stories being told. What remains the... [More] | | Grotesque Confection Seeking to unnerve rather than scare, consumers create grotesque confections Implications - As the normality of violence and gore increases, aspects traditionally associated with scary and frightening imagery are becoming mundane. Adding a humorous twist to dark holidays... [More] |
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