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Greetings ! This week we're rounding up some of our most interesting insights related to how brands approach subversive campaigns and products. My favorite is Commodified Subversion, in which brands are being inspired by the authenticity displayed in the disruptive trends that capture consumers' attention. A timely example includes the postcards created for the Rijksmuseum, which were designed to shred in an homage to Banksy's recent stunt, where he shredded his work Girl With Balloon upon its purchase. Enjoy! Jeremy Gutsche CEO, Author & Keynote Speaker - JeremyGutsche.com Oct 30 San Diego Nov 05 Scottsdale Nov 07 Monterrey Nov 29 Long Beach Feb 25 '19 Florida | Commodified Subversion Big brands immediately co-opt the campaigns of subversive movements Implications - Where once brands adopted subversive campaigns and movements once they became relatively benign in the eyes of the average consumer, they are now more rapidly and boldly co-opting... [More] | | Self-Reflexive Campaign High-end fashion brands subvert the norm with self-aware ad campaigns Implications - Luxury fashion brands are increasingly creating subversive campaigns that reflect celebrity and meme culture in order to champion authenticity through critical self-awareness. This... [More] | | Subversive Knockoff Brands and individual artists take on counterfeit products in subversive ways Implications - Whether large retailers are stealing ideas from individual designers, or people are making knockoff products inspired by design houses, the prominence of counterfeit products is being... [More] |
1. Collapsible Snow Removal ToolsThe 'SnoShark' Removes Snow and Ice from Your Car in Mere Moments
| 2. Customizable Tiny HomesThe True Studio Tiny Home Features an Ecological Incinerating Toilet
| 3. Tiny Portable Universal ChargersLightr's Strengths Lie in Its Charging Capacity & Tiny Silhouette
| 4. Robot-Inspired Apparel SeriesXLARGE Worked with Hajime Sorayama and MEDICOM TOY on a New Capsule
| 5. Traditional Japanese Graphic Teesmaharishi Unveils the First Drop of Its Graphic Duality Capsule
| 6. Solar Panel Vehicle RoofsHyundai Unveiled New Plans for Solar Roofs on its Upcoming Vehicles
| 7. Futuristic Fire Crew TrucksThe Rosenbauer Fire Truck Concept Celebrates the 150th Anniversary
| 8. Whimsical Mixed-Use ObjectsBureau Spectacular Takes on the P.O.D.System Architecture Challenge
| 9. Multi-Position Technology StandsThe Portable WorkStation Desk Stand Alleviates Back Pain
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42 Customizable Marketing ExperiencesFrom Personalized Meal Boxes to Virtual Beauty Concierges
| 35 Unconventional Sun Care ProductsFrom Neon Sunscreen Sticks to Lightweight Foam Sunscreens
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Learn How 500 of the World's Top Innovators Rely on TrendHunter | 10 Speeches on the Global EconomyFrom Corporate Addiction to Risk
| 35 Speeches on Inspiring CreativityFrom Restriction as Inspiration to Fueling Creative Energy
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58 Innovative Burger Chain CampaignsFrom Fast Food Fitness Clubs to Mystery Burger Packaging
| 45 Overnight Skincare RemediesFrom Probiotic Overnight Skin Oils to CBD Sleeping Masks
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40 Cartoon-Inspired Beauty OfferingsFrom Feminine Teen Skincare to Fantasy-Inspired Brush Sets
| 30 Gamified Nightlife ExperiencesFrom Entertaining Board Game Cafes to Underground eSports Bars
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100 Innovative Food Delivery ServicesFrom Zero-Emission Grocery Deliveries to Virtual Food Trucks
| 50 Social Media Engagement CampaignsFrom Beer-Tweeting Soccer Campaigns to Branded Avatar Outfits
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38 Inspiring LEGO CreationsFrom Cryptocurrency Code Art to Life-Size LEGO Trees
| 36 Stimulating Furniture DesignsFrom Optical Illusion Rugs to Deceptive Porcelain Bricks
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Top 40 Baby Trends for JuneFrom Breast Milk Marketplaces to Minimalist Family Skincare
| 70 Smart Storage SystemsFrom Multi-Purpose Furniture Designs to Compact Student Flat Rentals
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Alternative Engagement RingsArsaeus' Salt and Pepper Diamond Rings Have Captivating Character
| Ultra-Luxe Gold BMX BikesDior Homme Teams Up with Bogarde for a Limited Edition Capsule of Bikes
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95 Skateboarding Culture InnovationsFrom Fully Skateable Installations to Greyscale Sports Lines
| Top 100 Cosmetics Innovations for OctoberFrom AI Cleansers to Ramen-Inspired Cosmetics
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TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. | |
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