Whether good or bad, chances are you've heard something about Gillette's viral new ad over the last few days.
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Hey there! Whether good or bad, chances are you've heard something about Gillette's viral new ad over the last few days. While its reviews have been mixed, one thing is for sure - everyone has something to say about the razor brand, and when was the last time that happened? Gillette's campaign is a great example of Branded Commentary, an insight we featured in our 2019 Trend Report. In an effort to connect with their customers, top brands have been using their marketing efforts to join in on social and political conversations. Doing this allows them to meet increasing consumer demands for authentic representation, but it has its risks - the boost in exposure can come with a hefty side of controversy! For more about Branded Commentary and other top trends and insights, check out this week's roundup below. Enjoy!  Jeremy Gutsche
CEO, Author & Keynote Speaker - JeremyGutsche.com
     
Jan 15 New York
Jan 17 Orlando
Jan 24 California
Jan 29 Phoenix
Feb 04 Orlando
Feb 05 Atlanta
Feb 06 Illinois
Feb 13 Atlanta
Feb 26 Florida
Mar 18 Cincinnati
Mar 19 Florida
Mar 20 Atlanta
Apr 11 Dublin
Apr 16 Maryland
Apr 23 Bangkok
May 01 Niagara
May 09 Kansas City
May 13 Seattle
May 16 Sydney
May 21 New York
May 23 Minneapolis
May 30 Ecuador
Jun 27 Berlin
Jul 15 LA
Jul 17 Philadelphia
Jul 18 Chicago
Oct 01 Toronto
 | Branded Commentary
Brands make bold comments on social issues to take a public stance Implications - No longer choosing to be a bystander, brands are making moves toward bolder, in-your-face marketing tactics that push on topics that are often sensitive or political in nature.... [More] |  | Elevated Masculinity
Diverse representations of masculinity hit mainstream platforms Implications - The hard work of academic and social feminist discourse has resulted in the slow rise of masculinity being represented in more diverse forms across mainstream media platforms. This... [More] |  | Multifunctional Beauty
Male beauty products offer multiple functions in one item The cosmetic items targeted towards men are increasingly offering multiple functions in one simple product. This shift comes as brands recognize men's desire for cosmetic items, but their... [More] |
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Gillette's Campaign
