Thanks to two new documentaries chronicling its rise and fall, the notorious "Fyre Festival" has returned to the spotlight.
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Hey there! Thanks to two new documentaries chronicling its rise and fall, the notorious "Fyre Festival" has returned to the spotlight. Although both documentaries focus on the many things the Fyre Festival team got wrong, they did get one important thing right: "festival culture" can be channeled into powerful business opportunities. The idea of festival culture has evolved rapidly in recent years, spreading beyond just music events and into industries like food, tech, and everything in between. Festivals are no longer seen as mere entertainment - they represent lifestyles, and aligning your business with these lifestyles can mean winning over entirely new networks of consumers. Brands are taking note. In our Curated Festival insight, we've identified some of the ways that companies are tapping into festival culture with targeted products, pop-up shops, and even luxe accommodations (check out Marriott's Coachella yurts). Read on for more, and stay-tuned for an exciting update about Trend Hunter's own Future Festival next week! Enjoy!  Jeremy Gutsche
CEO, Author & Keynote Speaker - JeremyGutsche.com
     
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 | Festival Wellness
Health and wellness take inspiration from music festivals Implications - Brands focused on health-related products and services are adopting the festival model to create large, festival-like events for consumers to experience. These events tap into the... [More] |  | Curated Festival
Businesses create festival-specific items to enhance engagement Implications - Brands are aligning themselves with festival season and its associated "culture" by offering products that directly correlate to such events – whether they're sold... [More] |  | Activated Festival
Creative brand activations delight attendees of music festivals Implications - As brands move away from omnichannel presence and aim to cultivate more meaningful interactions with consumers, many are opting to host brand activations at a variety of summer... [More] |
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Luxe Festival Tents
