When we talk about generational trends, we typically think about four major groups. What if I told you Trend Hunter has identified nine?
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Hey there! When we talk about generational trends, we typically think about four major groups: Boomers, Gen X, Millennials, and Gen Z. What if I told you that Trend Hunter has identified nine? Our micro-generation framework provides an in-depth look at the generational differences influencing consumers today. It's also at the core of one of the insight-packed presentations at Future Festival, our immersive innovation conference series. If you're looking to accelerate your innovation strategy, Future Festival is the place for you. Tomorrow is the last day to get Super Early Bird tickets for our stops in Los Angeles, Philadelphia and Chicago, so visit our website to get yours today and save $500. Enjoy your weekly trend roundup, and see you at Future Festival! Cheers, Jeremy Gutsche --> CEO, Author & Keynote Speaker - JeremyGutsche.com May 21 New York May 23 Minneapolis May 30 Ecuador Jun 27 Berlin Jul 14 Las Vegas Jul 15 LA Jul 17 Philadelphia Jul 18 Chicago Jul 24 Miami Jul 30 Denver Aug 01 Bentonville Aug 06 South Africa Sep 16 Anaheim Sep 18 Charlotte Oct 01 Toronto Oct 17 Toronto Oct 28 Banff Oct 31 Lisbon Nov 20 Naples Nov 22 Las Vegas Mar 16 '20 Las Vegas | Subversive Beauty Hyper-imperfect imagery indulges in the challenging, irreverent side of beauty Implications - Progressive creative pursuits that present a more complex, hyper-imperfect view to the worlds of fashion and beauty are delighting consumers desiring a certain rawness that explores... [More] | | Post-Influencer Authenticity Instagram marketing evolves with subversive, unmanufactured content Implications - As consumer expectations regarding branded content evolve, smart brands and tastemakers are endeavoring new, more authentic ways to maintain a presence on Instagram with a specific... [More] | | Ritual Sanitation Brands offer sanitation devices for consumers' daily rituals Implications - With consumers increasingly concerned with sanitary practices, particularly in urban areas, brands are inserting sanitation devices into various aspects of their daily rituals–... [More] | | Medicinal Kombucha Kombucha boasting apothecary-style branding emphasizes healthful values Implications - Taking cues from the worlds of health and beauty, a number of new kombucha brands are choosing to emphasize the medicinal properties of the drink with apothecary-style bottle designs... [More] | | Kombucha Whimsy New kombucha brands take packaging cues from the world of craft beer Implications - As new kombucha brands continue to emerge at a rampant pace, many are taking branding inspiration from the adjacent world of craft beer with whimsical, art-driven bottle designs. This... [More] |
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TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and consumer insights firm. We use our global community of millions, extensive trend database, in-house AI and skilled team of Researchers and Futurists to unearth opportunities, ignite innovation, and create the future. | |
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