This week, we're exploring how three top trends are being transformed for a new customer base: our pets.
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Hey there! It's no secret that many people consider their pets to be a part of their family. The pet care industry is currently valued at more than 50 billion dollars in the US alone, and as it continues to grow, innovative brands are looking to trending ideas from other domains to inspire new products and services. This week's featured insights explore how three top trends -- organic food, CBD supplementation, and accessibility-focused products -- are being adapted for an animal audience. Could a trending idea from another industry be applied to your business? Check out this week's trend roundup to get inspired. Enjoy! Jeremy Gutsche --> CEO, Author & Keynote Speaker - JeremyGutsche.com May 30 Ecuador Jun 27 Berlin Jul 14 Las Vegas Jul 15 LA Jul 17 Philadelphia Jul 18 Chicago Jul 24 Miami Jul 30 Denver Aug 01 Bentonville Aug 06 South Africa Sep 16 Anaheim Sep 18 Charlotte Oct 01 Toronto Oct 17 Toronto Oct 24 Hunt Valley Maryland Oct 28 Banff Oct 31 Lisbon Nov 20 Naples Nov 22 Las Vegas Mar 16 '20 Las Vegas | Online Vet Online veterinary services enhance accessibility for pet owners Implications - Digital platforms that allow pet owners to connect to veterinary services are increasingly popular, as hands-on pet care is on the rise among consumers. Though not as thorough as in-... [More] | | Organic Pet Pets get the luxury treatment with home-made, freshly prepared meals Implications - Showing pets the same amount of care and attention as they would themselves, consumers are turning to freshly made, organic pet food options to help support on-going health. Taking... [More] | | CBD Petcare CBD is integrated into pet products to provide a natural solution for pet owners Implications - As CBD is becoming a more readily accepted and accessible ingredient to consumers, its ubiquity is leading to its integration to pet products as well. Accepted by many as a viable... [More] |
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