Sneak Preview: Malcolm Gladwell's Create the Future Foreword

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Read the full foreword in Create the Future Hey there! With just over a month to go before the launch of my new double-sided book, Create the Future + The Innovation Handbook, I wanted to give you a sneak peek at the content with some exclusive excerpts in the weeks to come. To kick things off, here's a snippet from Create the Future's foreword, written by New York Times bestselling author (and previous Future Festival speaker) Malcolm Gladwell! "You have in your hands a book about how to Create the Future. Before you start, I'd like to offer a few thoughts about how to think about that question. Let me begin with the question of time. A lot of thinking about the future necessarily revolves around the chronology of future events. We can be pretty certain, for example, that one day science will cure dementia, or the internal combustion engine will be no more, or--in our fanciful moments--that humans will be able to travel instantaneously through space, like they did in old episodes of Star Trek. The unknown is when these things will happen. 10 years? 30 years? Or has it already been figured out, and we just don't know about it? I think that question is best answered in parts..." To be among the first to read Malcolm's full foreword and the rest of Create the Future, pre-order your copy at createthefuturebook.com. We're also celebrating the book's launch with a special team ticket package for Future Festival New York, so head over to our website today to get 5 tickets for just $999! Enjoy! Jeremy Gutsche CEO, Author & Keynote Speaker - JeremyGutsche.com P.S. Here's my innovation keynote schedule: Jan 24Aventura Feb 03Seattle Feb 07Bellevue Feb 12New Orleans Feb 21Phoenix Mar 03Scottsdale Mar 04Las Vegas Mar 07Honolulu Mar 09Las Vegas Mar 12New York Mar 16Las Vegas Mar 17Los Angeles Mar 19Maui Mar 23Boston Mar 25Cincinnati Mar 27Atlanta Apr 21Chicago Apr 23Kiev Apr 29Las Vegas May 04San Francisco May 06Austin May 08Mexico City May 13Nashville Jun 02Minneapolis Jun 04Orlando Jun 15Salt Lake City Jun 22Barcelona Jun 24London Jul 13New York Jul 15Arkansas Jul 21Los Angeles Sep 15Toronto Consumer Insights Smoothie-Themed Smoothie-inspired snacks and beverages pack natural flavors Trend - Food and beverage products are incorporating the flavors and ingredients of smoothies, and are then being marketed or branded as smoothie-based or inspired. These products range from... [More] Kiwi Care Kiwi-based ingredients are incorporated into skincare products Trend - Kiwis contain a range of healthy nutrients in the form of vitamins and antioxidants, and brands in the cosmetic space are taking advantage of this by incorporating elements of the fruit into... [More] Extended Cannabinoid Brands are looking to lesser-known cannabinoids to enhance their product Trend - As the use of CBD and THC becomes prevalent, companies are interested in what other opportunities the plant can offer them. With more than 100 cannabinoids in cannabis, the attention falls... [More] Integrated Therapy "Sound therapy" functions are integrated into day-to-day items and rituals Trend - With the growth of “sound therapy” apps and services, which are designed to elicit a range of positive emotions or relaxation in those who use them, sound therapy is now being... [More] Eco Flooring Innovative flooring developments prioritize sustainability Trend - Brands in the flooring industry are beginning to adapt to the eco-conscious needs of consumers, architects, and designers by using innovative, environmentally-friendly materials in the... [More] Hot Ideas 1. Vertical Smart City Farms The 'Planty Cube' Won an Innovation Award at CES 2020 2. Retro-Inspired Graphic-Heavy Fashion 40s & Shorties Taps Angus Cloud from HBO's Euphoria Show 3. Bread-Themed Hotel Rooms Hotels.com Launched the 'Bread & Breakfast' Suite Curated for Carb-Lovers 4. Decommissioned Airplane Tiny Homes The 'Aero Tiny' Home from The Tiny House Guys is Well-Appointed 5. Thoughtfully Appointed Tiny Homes The Handcrafted Movement 'Pacific Harbor' Tiny Home is Spacious 6. Stealth Everyday Gear Kits The Aoku K3 EDC Kit Keeps Small Essentials within Reach and Secure 7. Inspirational Sustainability Trails MINI & Kinetic Boast Sustainable Urban Solutions in Novel Ways 8. Autonomous One-Pot Cooking Systems The 'CookingPal Julia' Chops, Slices and Cooks Ingredients 9. 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