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Hello Google Analytics user,

On July 1, 2024, Google Analytics 4 properties will have fully replaced Universal Analytics properties, as previously announced. From that date, Google will begin turning off all Universal Analytics services and Universal Analytics APIs, which means Universal Analytics properties will be inaccessible through the Google Analytics front-end and APIs. If you haven't completely migrated to Google Analytics 4 properties, follow the migration guide to start making the switch today.

Exporting your data
To maintain access to data from your Universal Analytics property, you should download or export your data now. If this isn't done through one of the methods provided in the Google Analytics Help Center, your data will be permanently deleted by Google and won't be recoverable. If you intend to use the BigQuery integration to export historical data from your Universal Analytics 360 property, we strongly recommend initiating this immediately.

Product integrations
Universal Analytics data and settings accessed or used through advertiser, publisher or other product integrations will be unavailable when services have stopped. For example:

Universal Analytics goals and ecommerce transactions will stop measuring new conversions, including within linked advertising accounts. This may affect ad campaign performance if those conversions are used in combination with Smart Bidding.
Universal Analytics audience lists will be closed, which may affect ad campaign media activation and performance.
API requests related to Universal Analytics properties will fail, including requests for deletion of Universal Analytics data through the User Deletion API. This also means that tools relying on an API, such as Looker Studio, will not show any Universal Analytics data.
BigQuery export and backfill of historical data from Universal Analytics 360 properties can only be requested up to and including June 30, 2024. Already exported data remains available in BigQuery.
Attribution Projects that were part of Attribution (beta) in Google Analytics will be deleted.

Sincerely,

The Google Analytics Team

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Greetings,

Purchase Your Tickets Today!
I'm excited to share some news about FUTURE FESTIVAL and the 5-DAY FUTURISTU AI INNOVATION PROGRAM. Our new boutique hotel means only half as many rooms will be available as last year and it WILL sell out, so please book your spot as soon as possible.

AI + INNOVATION THEME: This year, our AI Innovation masterclasses have been fully booked, focusing on enhancing and automating roles, insights, and innovation across all categories. These sessions aim to inspire you with practical applications. Think of them as teaching you how to write rather than selling you a pen, unlike many big tech companies.

STUNNING VENUES, LIMITED SPACE: Our venues this year are breathtaking. Keynotes will be held at Toronto Film Festival's TIFF Lightbox Theater, with workshops at Steamwhistle Brewery, near the CN Tower. Space is limited, so secure extra team tickets early. Book here.

BOOK THE HOTEL PACKAGE NOW: The Sutton Place Hotel, located downtown, offers a boutique experience. Due to its popularity, rooms fill up fast. The package includes pre-conference networking, fastpass pre-registration, flexible changes, and no morning commute. Reserve here.

For my latest AI Innovation keynote video, click here.

P.S. Explore our Trend Hunter GPT - Product Generator & Trend Report Creator click here.

Enjoy!

Jeremy Gutsche
CEO, Author & Keynote Speaker - JeremyGutsche.com
SCHEDULE A CALL (HERE) - We would love to see if we can accelerate your team innovation workshops, tactics, tools and custom research. Let's chat!

Consumer Insights

Sustainable De-Influencing

Brands advocate for conscious choices against overconsumption

Trend - The digital phenomenon of “de-influencing” is swiftly reshaping the landscape of social media, especially on platforms like TikTok, where it emerges as a powerful counter-...

AI Sleep

Brands are releasing mattresses with AI features to improve sleep quality

Trend - Mattresses are being improved with network-connected AI features to automatically adjust conditions according to the user. These mattresses monitor the users’ metrics and find optimal...

Rollable Phone

Smartphones are being made with rollable OLED screens for productivity

Trend - Smartphone manufacturers are creating luxury phones with displays that expand horizontally by rolling. These displays function similarly to folding phones but do not leave any visible crease...

Luxury Vice

Brands are recategorizing traditional 'vice' products as luxury status symbols

Trend - In a divergence from health and wellness being exclusively associated with luxury, brands are releasing traditional vice products, such as cigarettes or cannabis, positioned as luxury status...

Football Glamour

Beauty and skincare brands tap into Super Bowl advertisements

Trend - The Super Bowl, traditionally a bastion of sports and beer commercials, is now embracing the beauty and skincare industry. This shift is exemplified by the advertising presence of brands...

Events

TREND HUNTER

FUTURE FESTIVAL

WORLD SUMMIT TORONTO: OCT 1-3, 2024

TREND HUNTER

FUTURISTU

5-DAY GRADUATE PROGRAM: SEPT 30 - OCT 4, 2024

Learn Why Starbucks, Netflix, Samsung, NASA, Lego & Google rely on Trend Hunter AI + Future Festival... 97% rate it the "best innovation conference"

Become a futurist, taking your skills to the next level with our immersive FuturistU program. This program works through the full cycle of innovation, working through dozens of our best innovation workshops, best practices and tactics.

LEARN MORE