Weekly Trend Report + This Week's Top Innovations!

on Thursday, April 27, 2017

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Greetings !

In this week's newsletter, I'm trying something new by highlighting some of our editorial team's favorite and coolest examples of innovation on the site. Here are the team's must-see items of the week:

Marketing: Suave Professionals launched a clever ad campaign to prove to brand-conscious millennials that great shampoo doesn't have to be expensive.

Beverage: Starbucks' new Unicorn Frappuccino features a blend of sweet pink powder and sour blue syrup.

Retail: The new Dr. Martens flagship is an interactive space that features a stage, a GIF photo booth and a customization station.

Tech: Google has created a new job search application called 'Hire' that makes the hiring process easier for job applicants and recruiters.

Tech/Finance: MasterCard is testing out biometric bankcards with embedded fingerprint readers.


Jeremy Gutsche Twitter Trends Facebook Facebook Facebook
CEO, Author & Keynote Speaker - JeremyGutsche.com

P.S. Here's my innovation keynote schedule:

Consumer Insights
Blurred QSR
The line between appetizer and main is blurred in casual dining
Implications - As the mainstream consumer becomes more health-conscious, the world of QSR finds a happy home among divergent Millennials and members of Gen Z who seek a mix of novelty and... [More]
Complementary Positioning
Brands reposition their offerings through assistive personalization
Implications - With the prevalence of "how-to" guides and videos online, brands are adapting this familiar format to the physical realm in order to demonstrate the value they play in consumer'... [More]
Prescriptive Planners
Built-in guidance incentivizes Millennials looking for analogue confidants
Implications - Choosing analogue diaries for their private thoughts and aspirations over the paranoia of questionably secure digital formats, Millennials are attracted to journals that can offer... [More]
Carbless Casual
Traditional QSR side dishes are revamped to be low-carb
Implications - Typically, casual dining is carb-packed, from the appetizer to the main dish. Though this suited the mainstream consumer just fine for years, the rise of both foodie culture and the... [More]
Incognito Launch
Brands go undercover to allow new products to receive unbiased reviews
Implications - While many may associate having a well-known brand name as a marker of success, the limitations of which become clear as established brands launch products in a covert nature in order... [More]

Featured Events
Leadership Culture Summits
The Change Leadership Conference is Taking Place in Toronto
The Change Leadership Conference is an invaluable summit heading to Toronto this May 2017. Focused on leading a culture of change and innovation amid times of rapidly progressive consumer... [More]
Future Festival Toronto
Meet the Trend Hunter Team at This Immersive Toronto Insights Conference
To help the world’s top innovators experience the future before it happens, Trend Hunter will host the third edition of its Toronto insights conference. Set to take place over the course of... [More]
Hot This Week

60 Millennial-Centric Decor Innovations

From Curated Decor Subscriptions to Modular Furniture Sets

40 Millennial Housing Innovations

From Compact Condo Buildings to Multimedia Rental Apps

60 Drinkable Beauty Aids

From Detoxifying Charcoal Lattes to Beauty-Boosting Soda Beverages

15 Hybrid Digital Note-Taking Ideas

From Portable Digital Pens to Augmented Writing Kits

40 Rejuvenating Health Supplements

From Detoxifying Protein Milks to Alkalizing Superfood Powders

40 Sublime Sleep Supplements

From Sleep-Inducing Wearables to Sleep Hormone Sprays

7. 18 Analog Organizational Tools

8. 15 Artisanal Writing Tools

9. 14 Safety-Focused Crosswalk Creations

10. 15 Healthy Beverage Shooters

11. 15 Medicinal Mushroom Products

Featured Clusters

50 Prefab Home Designs

From Sustainable Prefab Cabins to Practical Social Housing Solutions

33 Examples of Gender-Inclusive Marketing

From Male Lipstick Ads to Female Lumberjack Campaigns

38 Creative Cement Innovations

From Cantilevered Concrete Spaces to Light-Up Cement Concepts

100 Unique Homeware Ideas

From Stunning Water-Inspired Seating to Vibrant Cactus-Shaped Candles


17 Presentations on Space

From Life Beyond Earth to Communities on the Moon

30 Speeches Dealing with Democracy

These Democracy Speeches Explores a Variety of Related Topics

12 Lectures on Wisdom

From Challenging Conventional Wisdom to Self Discovery Through Play

58 Presentations on Creativity

From Becoming More Creative to the Power of Introverts


20 Examples of Animal-Branded Products

From Wildlife Wine Labels to Celebratory Moon Cake Boxes

36 Examples of Airline Marketing Campaigns

From Sci-Fi-Themed Airplanes to Snapshot Travel Ads

25 Multicultural Brand Initiatives

From Racially Diverse Coding Programs to Inclusive Nude Fashion

15 Unique Group Dining Experiences

From Sustainable Gardening Clubs to eSports Restaurants

Pop Culture

45 Political Marketing Stunts

From Presidential Candidate Dolls to Political Food Trucks

26 Inclusive Beauty Examples

From Subversive Fast Fashion Commercials to Cultural Emoji Concepts

24 Beauty and the Beast Collectibles

From Opulent Rose Accessories to Fantasy Princess Fragrances

40 Genderless Beauty Innovations

From Subculture Skincare Branding to Unisex Fragrance Blends


24 Examples of Predictive Technology

From AI Financial Assistants to Self-Learning Smart Homes

70 Travel-Friendly Speaker Systems

From Wearable Clip-On Speakers to Tiny Timber Speakers

36 Essential Oil Accessories

From Smart Home Diffusers to Therapeutic Nasal Clips

30 Personal Water Filtration Devices

From Water-Purification Pens to Smart Filtration Appliances

Art & Design

22 Delicious MLB Stadium Snacks

From 4,800 Calorie Burgers to Buggy Ballpark Snacks

20 VIP Seating Innovations

From Elongated Coupe Seats to Luxe Airline Cabin Beds

17 Examples of Eco-Friendly Coffee Packaging

From Compostable Coffee Pods to Boxed Cold Brew

17 Mesmerizing Mirror Concepts

From Splattered Metallic Mirrors to Reflective Aurora Lamps


20 Water Purification Systems

From Water Purification Stations to Solar-Powered Filtration Systems

12 Solar Roofing Innovations

From Printed Solar Cells to Sustainable Metal Roofing Solutions

33 Eco Dining Innovations

From Sustainable Food Waste Eateries to Vegan Ice Cream Schools

30 Examples of Sustainable Food Packaging

From Hybrid Meal Deliveries to Food Waste Pasta Boxes


38 Examples of Experiential Luxury

From Boutique Concert Camps to Refined Cheese Pop-Ups

65 Examples of Millennial Luxury

From Exclusive Pop Star Merchandise to Healthy Protein Sweets


47 Official Disney Collaborations

From LEGO Fantasy Castles to Enchanting Cookware Pots

98 Essential Oil Personal Care Products

These Items Blend Essential Oils and Personal Care

24 Anti-Pollution Cosmetics

These Anti-Pollution Skincare Products Block Environmental Stressors

32 Unconventional Bar Soaps

From Festive Charcoal Soaps to Nose-Shaped Soap Bars

Waste-Reducing Glass Candles

Cohousing Companies

Pet-Saving Fashion

59 Speeches on Finding Happiness

10 Presentations on Disparity

10 Keynotes Encouraging Appreciation

Trend Hunter
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