[Important Notice] Data processing terms for the General Data Protection Regulation (GDPR) available for review / acceptance

Dear Customer, Over the past year we've shared how we are preparing to meet the requirements of the GDPR, the new data protection law coming into force on May 25, 2018. It affects European and non-European businesses using online advertising and measurement solutions when their sites and apps are accessed by users in the European Economic Area (EEA). We would like to ensure you are aware of updated data processing terms and a new contact collection mechanism for your Google Analytics Suite Products (Standard and 360 versions). If you service users in the EEA (or are based in Switzerland, where our updated terms are also relevant), or are otherwise subject to the GDPR, please review and accept these terms and provide related contact information. If you do not service users in the EEA or are not based in Switzerland, you may disregard the rest of this email. Step 1: Review and accept the updated data processing terms in each account for each product you manage in the Google Analytics Suite: Google Analytics / Analytics 360: Admin > Account > Account Settings (scroll to bottom of page) Google Optimize / Optimize 360: Edit Account Details > (scroll to bottom of page) Google Tag Manager / Tag Manager 360: Account Settings > (scroll to bottom of page) Google Attribution / Attribution 360: Admin > Account Settings > (scroll to bottom of page) Google Data Studio: User Settings > Account and Privacy (acceptance managed on a user basis) Additional information about accepting these terms: All clients using 360 products, clients using Data Studio, and clients using standard versions of Tag Manager or Optimize whose accounts were created before March 12, 2018, can review and accept data processing terms in their account(s). For clients based in the EEA or Switzerland, updated data processing terms have already been included in online terms for all Google Analytics and Attribution accounts and for Tag Manager and Optimize accounts created on or after March 12, 2018. For clients based outside of the EEA or Switzerland, data processing terms can be reviewed and accepted in the UIs of each account. Once you accept the new data processing terms, they'll supplement your current contract or Terms of Service and will take effect on May 25, 2018 If you contract through a Sales Partner for any 360 products within the Google Analytics Suite, you should seek advice from the parties with whom you contract. If you are located in Germany, the Hamburg Data Protection Authority has been informed of these new data processing terms. Step 2: Provide your legal entity and contact details for notifications we may need to send under the GDPR (e.g. subprocessor appointment): For Analytics, Optimize, Tag Manager and Attribution, you can provide the contact details within Suite Home ( "Organization Settings" >"Data Processing Amendment - Details"). Learn more. For Data Studio, the contact collection mechanism exists in Data Studio only (not in Suite Home) and is available at User Settings > Account and Privacy. Learn more. Find Out More You can refer to privacy.google.com/businesses to learn more about Google's data privacy policies and approach. Sincerely, The Google Analytics Suite Team

Google Asia Pacific Pte. Ltd., 70 Pasir Panjang Road, #03-71, Mapletree Business City, Singapore 117371 You have received this mandatory email service announcement to update you about important changes to your Google Analytics product or account.

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Greetings ! Cosmetic Cafe Pop-Ups Happy Friday! Hope you had a great week. In this newsletter, we round up the top insights on the site and shine a spotlight on Co-Branded Retail. The battle to get consumers back into physical retail spaces continues. Here we're seeing a wide range of brands partnering together to provide consumers with multiple experiences and options in one convenient space. A Millennial and Instagram-friendly example is the Cosmetic Cafe Pop-Ups from Glossier and Rhea's Cafe. Enjoy! Jeremy Gutsche CEO, Author & Keynote Speaker - JeremyGutsche.com P.S. Here's my innovation keynote schedule: Apr 16Toronto Apr 17Scottsdale Apr 18Las Vegas Apr 26King Abdullah Economic City May 01Los Angeles May 03San Diego May 07Miami May 11Florida May 14Boston May 16New York May 23Texas Jun 07Calgary Jun 14Monaco Jun 18San Diego Jun 20Mexico City Jul 05London Jul 16Detroit Jul 17Atlanta Jul 18Philadelphia Jul 19Chicago Aug 03Chicago Sep 19Toronto Sep 21Raleigh Sep 24California Oct 16Washington Oct 17Scottsdale Oct 30San Diego Consumer Insights Insta-Tint Experimental temporary hair coloring goes from childish to Implications - Temporary hair tints are now coming in colors and formulations that directly appeal to Millennial and Gen Z aesthetic preferences. Once seen as juvenile, these products are being... [More] Curated Festival Businesses create festival-specific items to enhance engagement Implications - Brands are aligning themselves with festival season and its associated “culture” by offering products that directly correlate to such events – whether they’re sold... [More] In-Flight Elevation Luxe in-flight experiences become increasingly niche Implications - For those who can afford them, in-flight experiences that expand beyond comfort and entertainment are becoming increasingly common. Ranging from pet-friendly jets to in-flight... [More] Hot This Week 1. Fully-Stocked Van Houses The Outside Van Powerstation Has Everything Needed for Living on the Road 2. Novelist-Inspired Tiny Homes The Cornelia Tiny House is a Luxe Living Space from New Frontier 3. Cybernetics-Inspired Workstations The X-Series Workstation is Advanced and Ergonomic 4. Electrifying Commuter Motorbikes This Motorbike is Designed For Reliable Urban Transportation 5. Smartphone-Inspired Laptops This Conceptual MacBook X is Inspired by the iPhone X 6. Disappearing See-Through TVs This Transparent Display TV Merges Seamlessly into Any Space 7. Ultra-Luxe Underwater Residences Conrad Maldives Rangali Island are Building a Unique Experience 8. Functional Spiral Pet Staircases SophiPet is Design-Forward & Compact Furniture for Pet Companions 9. Smart Herb-Milling Machines The 'OTTO' is Ideal for Herbs, Spices and Teas Featured Clusters 16 Smart Small Appliances From Dual-Functioning Kitchen Tools to On-Demand Yogurt Makers 50 Restaurant Design Innovations From Interactive Menu Boards to Multi-Sensory Restaurant Spaces Learn How 500 of the World's Top Innovators Rely on TrendHunter Courses 55 Unique Marketing Strategies From Infectious Marketing to the Foundations of Online Branding 10 Talks on the Internet of Things From the Magic of User Experience to Collaborative Economies Marketing 30 Examples of Food Brand Collectibles From QSR Streetwear Uniforms to Pizza-Ordering Parkas 54 Cryptocurrency Revolutions From Cash-Free Cafes to Crypto-Based Pop Groups Pop Culture 12 Interactive Musical Packages From Speaker-Embedded Bottles to Bottle-Top Cork Speakers 85 Female-Empowering Products From Female Warrior-Inspired Jewelry to Empowering Astronaut Dolls Tech 53 High-Tech Music Products From 3D-Printed Historic Violins to Modular Mini Interfaces 30 Simplified Acne Solutions From Baking Soda Cleansers to Acne-Eliminating Light Masks Art & Design 25 Crystal-Encrusted Luxury Products From Luxurious Gold Cribs to Collectible Crystal Clutches 33 Pastel Furniture Designs From Optical Concept Chairs to Modular Designer-Made Sofas Eco 20 Examples of Eco-Friendly Beauty Packaging From Customizable Makeup Cases to Package-Free Soaps 24 3D Architectural Projects From Martian Desert Colonies to Habitable Housing Luxury Luxe Celebrity-Designed Homes Musician and DJ Moby is Selling The Renovated Red Oak Manor Sleek Contemporary House Designs Studio Guilherme Torres Breathes Class into This São Paulo Home Fashion 28 Iconic Sneakers Revivals From Vividly Reimagined Retro Sneakers to Museum-Backed Shoe Designs 21 Creative Footwear Collaborations These Shoe Brand Collaborations Explore Unique Partnerships Inexpensive Disease Testing Machines Creating Successful Social Businesses 11 Renewable Energy Social Businesses 20 Presentations on Psychology 15 Speeches on Teaching Strategies 15 Ways Smartphones Transform Business TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. Visit Trend Hunter | Latest Trends | About Us | Submit a Trend | Contact Us

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