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Trend Report + Better & Faster is Now a New York Times Best Seller!

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Greetings !

This week, Better & Faster made it on the New York Times Best Sellers List. I could not have done it without all of your support, so thank you so much!

Today's newsletter features a video that explains the Circularity pattern in my new book. Using the metaphor of a Giant Sea Turtle's migration patterns, I will show you how people get so caught up in their day to day roles that it can be easy to overlook the clues and patterns of predictable opportunity. To find better ideas faster, innovators need to be able to step back to see the whole picture, look for clues and act fast.

CIRCULARITY innovation includes: predictably recurring opportunities. Includes: retro, nostalgia, economic cycles, seasonality, generational patterns, and repetitive cycles.

Some homework questions for you:
1. Since your last reinvention, how much have styles & culture CHANGED?
2. What do your NEXT customers think about your relevance?

I was also featured in a BNN interview this morning discussing the traps to avoid when looking for new opportunities.


Jeremy Gutsche Twitter Trends Facebook Facebook
Chief Trend Hunter & Keynote Speaker -

PRO Trends
Frozen Gourmet
Frozen meals cater to gourmet taste profiles
Implications - Once considered a low-brow enjoyment, frozen meals have undergone a gourmet makeover. No longer just a kitchen staple for cash-strapped students, frozen meals are marketed towards a... [More]
Empowered Chat
Female-focused communication apps create a community
Implications - It’s no secret that women enjoy communicating with their peers, and in an age of instant communication, this has spawned many female-specific messaging services. These services... [More]
Digitized Girl Power
The next phase of equality for women focuses on tech and the online sphere
Implications - The past few years have seen great progress for women’s rights, and true to the times, it seems the next frontier for feminism is in technology. This typically male-dominated... [More]

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12. Top 100 Food Ideas in March

13. Top 100 Lifestyle Trends in March

14. Top 100 Modern Ideas in March

Featured Clusters

15 Examples of Interactive Packaging

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15 Speeches on Globalization

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36 Education System Presentations

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21 Benefits of Open Source

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25 Romantic Marketing Examples

Valentine's Day Branding Relies on Sentimental and Endearing Themes

26 Examples of Location-Based Services

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30 Tributes to Michael Phelps

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Art & Design

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100 Bold Pavilion Designs

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55 Luxurious Everyday Goods

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58 Boho Fall Fashion Ideas

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45 Male Model Scene Features

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Trend Hunter
Latest Trends RSS TREND HUNTER ( is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool.

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