| Greetings, |  "How open-minded are you to thinking about YOUR world in 4 scenarios? Think deeply, and win."
Most people don't internalize this, but you are absolutely capable of MUCH more than you think. The shocking, disheartening, tragic reality is that we miss out because we stick to the path we are on (here's my 30 minute keynote video on this), and also because we simply cannot predict the future. BUT, there IS a proven method that allows you to predict multiple paths, enhancing your likelihood of winning...
... in a 2 minute read, I will use this week's weekly trend report to explain how you can profit from this understanding, and more specifically, how we have used this reality to help NASA, Google, HP, and Tribune plot their future.
In short, yes, you cannot predict the future (COVID taught us that), but you CAN develop scenarios, and you will win if something CLOSE to one of those scenarios comes true. There is a specific method to do this, fine tuned during the cold war.
CONSIDER THIS: In the 1970s, Pierre Wack was planning for the future at Royal Dutch Shell. For nearly three decades, the price of oil was the equivalent of $20. If you wanna keep your job, the best prediction of next year's price is... $20! But Pierre, a student of Scenario Planning (usually used in war) noted that MAYBE, just MAYBE, the Middle Eastern countries would create a cartel. And if they did, prices would skyrocket.
His strategy to get BUY-IN from his leadership team was to ASSUME the expected scenario of $20, but prepare for a potential cartel. This is one of the powerful advantages of scenario planning. You get buy in by acknowledging the "Expected Scenario", even if you don't think it is true. In Pierre's case, when OPEC was formed, prices increased 5x to $100, and only Shell was prepared. In the longer version of this story, he did remarkable feat twice. Shell rose from #7 in the world to #2 overall and #1 most-profitable. It teaches us that you are not preparing for what WILL happen, you are preparing for the potential of what COULD BE.
Scenario Planning is a highly-powerful, SPECIFIC method that I've been practicing now for 20 years, and this year's Future Festival World Summit will EXCITEDLY be themed around 4 scenarios for the future.
In a divergence from typical Scenario Planning, we believe that currently, all four of our scenarios from 2020 are starting to happen at once. However, most innovators are missing out based on the cognitive bias of believing their own life is a reflection of what is happening in other cities, states, countries and households. Sure we think there are political differences, but brands are missing out by mistaking how much COVID-19 has polarized people. Let me word it like this: which 2 years of school and childhood development would you have been "okay" attending on zoom? Your graduation years? Your first few grades? The world is going to be changed intensely by what part of it you missed.
Understand the new psychographic scenarios, and you will be much better and creating the future, which will be full of chaos and what Scenario Planners refer to as "Inevitable Surprise".
UPGRADE how you think about the future, by joining us at our most remarkable Future Festival yet!
Here are 3 Additional Reasons to BOOK NOW
1. TEAM-BUILDING EXPERIENCE (and 2-for-1) - What are your post-WFH team building plans? Future Festival WS is specifically designed as a team experience and we still have 2-for-1 tickets available. Sign your team up for something EPIC to get excited about. Trend Safaris, A Future Party, Futuristic Keynotes, Workshops, and networking with hundreds of the world's most powerful innovators.
2. IT'S SELLING OUT - There's one catch: Our Future Festival Atlanta is already SOLD OUT and other events will sell out soon, so I wanted to chat now, make a plan and save your spot.
3. FRESH-APPLICABLE CONTENT - This year, we are going to reveal a TON of fresh, applicable research about the 4 post-pandemic scenarios starting to happen right now. Our data will show you how your consumers and competitors are lining up to these scenarios, and those brands that do not divided their thinking by scenario, will miss out. We believe there is an extreme window of opportunity that we are just about to embrace part way into 2022.
Join 1,000 smart people LIKE YOU, as we gather the world's top innovators in one place for a sensational experience of innovation: Future Festival
Need more? Here's a 2-minute shareable video on why this is going to be the greatest window of opportunity in YOUR CAREER. | | Enjoy! | 
Jeremy Gutsche
CEO, Author & Keynote Speaker - JeremyGutsche.com | | | |
