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Greetings !

This week's featured PRO Trend, Sensory Enticement, is a sub-segment of our research in lifestyle and technology. With travel offering the chance to explore the unknown, consumers are looking beyond mere practicality and comfort to make travel stays more thrilling. Going beyond mere functionality, hotels are incorporating interactive and immersive elements to combine artistic fascination with methods of sensory engagement. Hypnotic hotel installations reflect a move towards more thought-provoking, and aesthetically engaging methods of consumer engagement.

My favorite example of Sensory Enticement is the Hi-Tech Sublimotion Restaurant that integrates dynamic lighting and projected mapping to create a truly unusual experience.

Enjoy!

Jeremy Gutsche

Chief Trend Hunter & Keynote Speaker - JeremyGutsche.com

PRO Trends

	Sensory Enticement Hotels turn to immersive installations to lure in travelers Implications - With travel offering the chance to explore the unknown, consumers are looking beyond mere practicality and comfort to make travel stays more thrilling. Going beyond mere functionality,... [More]
	Socialized Flight Seeking thrills, travelers turn to in-flight networking apps for entertainment Implications - As consumers turn to travel for a release from the mundane, traditional sources of leisure are getting re-invented to satiate a desire for exploration and excitement. Keeping in tow... [More]
	Glorified Retirement As Boomers grow scared of exiting the workforce, seniority gets an overhaul Implications - As the level of financial security amidst retirement age workers dwindles, aging employees are not simply staying in the workforce longer, but growing to fear retirement. Encouraging... [More]

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