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Greetings ! Mood-Altering Illustrated Campaigns Happy Friday! This week's newsletter rounds up the top trends and insights from the site this week. Taking a closer look at Emotive Marketing, we see brands applying a more human and emotional approach to their ads and campaigns. Through dramatic visuals and compelling aesthetics, brands are able to connect with consumers on a deeper level, stirring a range of emotions and making a lasting impact. An example that reflects various emotions is the Mood-Altering Illustrated Campaigns by McDonald's. Enjoy! Jeremy Gutsche CEO, Author & Keynote Speaker - JeremyGutsche.com P.S. Here's my innovation keynote schedule: Apr 26King Abdullah Economic City May 07Miami May 10Florida May 14Boston May 16New York May 23Texas Jun 07Calgary Jun 14Monaco Jun 20Mexico City Jul 05London Jul 16Detroit Jul 17Atlanta Jul 18Philadelphia Jul 19Chicago Aug 03Chicago Aug 28Las Vegas Sep 19Toronto Sep 21Raleigh Sep 24California Oct 16Washington Oct 17Scottsdale Oct 30San Diego Consumer Insights Controlled Consumption The safe consumption of cannabis becomes a priority in North America Implications - Where once the control of cannabis consumption was focused on fear-mongering and abstinence, it is now being pushed in a way that advocates for safety and education. Whether... [More] Mood Food Brands highlight the mood-boosting qualities of the foods they offer Implications - Many foods have mood-boosting qualities, however brands are curating mood-enhancing edible products, and specifically highlighting their impact on consumers’ emotions. The... [More] Emotive Marketing Brands tap into innate reactions of consumers to foster a greater connection Implications - Focusing more on emotional components, brands are shifting their marketing and branding strategies to design imagery and aesthetics that speak more to innate consumer feelings, moods... [More] Hot This Week 1. Millennial Pink Chunky Sneakers Ash's 'Addict' Sneaker is a Budget Alternative to Designer Styles 2. Futuristic Floating Communities The Wayaland Floating Community is a Modern Housing Alternative 3. Ridiculously Durable Backpacks The Kuwow Backpack by Kubility is Theft-Proof and Flame-Resistant 4. Enveloping Private Work Desks The 'SecretArea' Desk Aids Users to Work without Distraction 5. Provocative T-Shirt Graphics Acne Studios' Tee Drop for Spring/Summer 2018 is Colorful 6. Compact Portable Gym Kits The 'Naali Fit Portable Gym Kit' Can Fit Inside a Backpack 7. Last Mile Commuter Scooters The Narcine Scooter Folds Flat for Storage in Your Trunk 8. Compact Countertop Dishwashers The One-Person Household Dishwasher is Perfect for Small Kitchens 9. Inspiring Off-Grid Shelters The Bothy Project Provides Refuge for Those Seeking Inspiration Featured Clusters Top 100 Food Innovations for February From Gin-Flavored Popcorn to Chef-Quality Food Deliveries 66 Ethical Fashion Brands From Vegan Silk Dresses to Charity Supporting Ankle Boots Learn How 500 of the World's Top Innovators Rely on TrendHunter Courses 20 Presentations by Entrepreneurs These Speeches Offer Insight and Tips for Success in Business 30 Talks Examining Human Emotions These Speeches Explore Happiness, Depression and Denial Marketing 14 Boomer-Targeted Marketing Campaigns From Sarcastic Healthcare Ads to Ageless Lingerie Marketing 15 Interactive Musical Packages From Speaker-Embedded Bottles to Bottle-Top Cork Speakers Pop Culture 54 Cryptocurrency Revolutions From Cash-Free Cafes to Crypto-Based Pop Groups 45 Film-Inspired Fashion Collections From Fantasy Film Apparel to Cult Film-Inspired Lookbooks Tech 18 Infant Tech Ideas From AI Baby Monitors to Infant Health-Monitoring Bands 17 Portable Projector Devices From Pocket-Sized Projectors to Abstract Modular Projectors Art & Design 25 Crystal-Encrusted Luxury Products From Luxurious Gold Cribs to Collectible Crystal Clutches 33 Pastel Furniture Designs From Optical Concept Chairs to Modular Designer-Made Sofas Eco 20 Odor-Eliminating Fabrics From Copper-Infused Towels to Sweat-Proof Dress Shirts 40 Travel Innovations for March From In-Flight Meditation to Pay-Per-Day Travel Insurance Luxury Ethically Luxurious Fashion These Nature-Inspired Designs Channel Barren Deserts and Vast Canyons Colorful Model-Centered Campaigns Missoni and Kendall Jenner are Teaming Up for Spring/Summer 2018 Fashion 18 Sculptural Statement Jewelry Pieces From Handmade Sand Jewelry to Faux Fur Statement Earrings 70 Innovative Lip Cosmetics From Lipstick Advent Calendars to Maple Syrup Lip Masks 15 Examples of Social Finance Life-Changing Macbook Cases Eco Business Dashboards 30 Speeches on Human Behavior and Choices 55 Speeches by Influential People of the 21st Century 30 Speeches on Human Behavior and Choices TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. Visit Trend Hunter | Latest Trends | About Us | Submit a Trend | Contact Us

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7 grading tips for new teachers. Plus: schools struggle to support LGBTQ students

7 Grading Tips for New Teachers; Schools Struggle to Support LGBTQ Students; The Joy in Teaching High School; Bringing Social Studies to Life With PBL |

View Online May 2, 2018 Join us today, May 2, at 4 p.m. PT (7 p.m. ET) for a Twitter chat about ways to help students self-regulate using mindfulness. More info at: https://edutopia.org/edutopiachat Credit: ©Caia Images/500px 7 Grading Tips for New Teachers Among the many challenges facing early career teachers, grading can be especially daunting, so we've collected some pointers to make it easier. Credit: ©Twenty20/@alixmcclurken Schools Struggle to Support LGBTQ Students Recent research finds the majority of teachers want to help LGBTQ students but don't always know how. Credit: ©Shutterstock/Monkey Business Images Effective Student-Led Discussions Three approaches to guiding your students to take ownership over their discussions of shared texts. Credit: ©Shutterstock/Monkey Business Images The Joy in Teaching High School Four tips for building authentic connections with your teen students. Credit: ©Judy Sandler Bringing Social Studies to Life With PBL A teacher transforms her third-grade unit on Native Americans into a semester-long project-based learning unit. Don't Miss 5-Minute Writing Conferences Every Teacher Needs a Mentor The First in Their Families, College Bound Computational Thinking for Kindergartners Activating Prior Knowledge With English Language Learners FOLLOW EDUTOPIA         ABOUT   •   PRIVACY   •   CONTACT To ensure delivery of Edutopia's Weekly Enews, please add news@edutopia.org to your address book. You can always unsubscribe.   © 2018 George Lucas Educational Foundation PO Box 3494, San Rafael, CA 94912

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[Important Notice] Data processing terms for the General Data Protection Regulation (GDPR) available for review / acceptance

Dear Customer, Over the past year we've shared how we are preparing to meet the requirements of the GDPR, the new data protection law coming into force on May 25, 2018. It affects European and non-European businesses using online advertising and measurement solutions when their sites and apps are accessed by users in the European Economic Area (EEA). We would like to ensure you are aware of updated data processing terms and a new contact collection mechanism for your Google Analytics Suite Products (Standard and 360 versions). If you service users in the EEA (or are based in Switzerland, where our updated terms are also relevant), or are otherwise subject to the GDPR, please review and accept these terms and provide related contact information. If you do not service users in the EEA or are not based in Switzerland, you may disregard the rest of this email. Step 1: Review and accept the updated data processing terms in each account for each product you manage in the Google Analytics Suite: Google Analytics / Analytics 360: Admin > Account > Account Settings (scroll to bottom of page) Google Optimize / Optimize 360: Edit Account Details > (scroll to bottom of page) Google Tag Manager / Tag Manager 360: Account Settings > (scroll to bottom of page) Google Attribution / Attribution 360: Admin > Account Settings > (scroll to bottom of page) Google Data Studio: User Settings > Account and Privacy (acceptance managed on a user basis) Additional information about accepting these terms: All clients using 360 products, clients using Data Studio, and clients using standard versions of Tag Manager or Optimize whose accounts were created before March 12, 2018, can review and accept data processing terms in their account(s). For clients based in the EEA or Switzerland, updated data processing terms have already been included in online terms for all Google Analytics and Attribution accounts and for Tag Manager and Optimize accounts created on or after March 12, 2018. For clients based outside of the EEA or Switzerland, data processing terms can be reviewed and accepted in the UIs of each account. Once you accept the new data processing terms, they'll supplement your current contract or Terms of Service and will take effect on May 25, 2018 If you contract through a Sales Partner for any 360 products within the Google Analytics Suite, you should seek advice from the parties with whom you contract. If you are located in Germany, the Hamburg Data Protection Authority has been informed of these new data processing terms. Step 2: Provide your legal entity and contact details for notifications we may need to send under the GDPR (e.g. subprocessor appointment): For Analytics, Optimize, Tag Manager and Attribution, you can provide the contact details within Suite Home ( "Organization Settings" >"Data Processing Amendment - Details"). Learn more. For Data Studio, the contact collection mechanism exists in Data Studio only (not in Suite Home) and is available at User Settings > Account and Privacy. Learn more. Find Out More You can refer to privacy.google.com/businesses to learn more about Google's data privacy policies and approach. Sincerely, The Google Analytics Suite Team

Google Asia Pacific Pte. Ltd., 70 Pasir Panjang Road, #03-71, Mapletree Business City, Singapore 117371 You have received this mandatory email service announcement to update you about important changes to your Google Analytics product or account.

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