This week we're highlighting how high fashion brands are trying to stay relevant in an industry that is increasingly affected by
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Hey there! This week we're highlighting how high fashion brands are trying to stay relevant in an industry that is increasingly affected by trends set by Millennials and Gen Z on social media. My favorite is Updated Americana, in which the idea of Americana fashion makes way for modern, inclusive representations that better highlight the lifestyle, political, and social media habits of younger demographics. An especially interesting example is the fashion house Nonich, started by two teenagers that wanted to combine their passions for art, fashion, news and philanthropy. The brand perfectly encompasses both the aesthetics popular among Gen Z, and their tendency to be heavily involved in politics and activism. Enjoy! Jeremy Gutsche CEO, Author & Keynote Speaker - JeremyGutsche.com Jan 15 '19 New York Jan 17 '19 Orlando Jan 29 '19 Phoenix Feb 04 '19 Orlando Feb 05 '19 Atlanta Feb 13 '19 Atlanta Feb 26 '19 Florida Mar 18 '19 Cincinnati Mar 19 '19 Florida Mar 20 '19 Atlanta Apr 11 '19 Dublin May 01 '19 Niagara May 09 '19 Kansas City May 13 '19 Seattle May 16 '19 Sydney May 21 '19 New York May 23 '19 Minneapolis Jun 27 '19 Berlin Jul 15 '19 LA Jul 17 '19 Philadelphia Jul 18 '19 Chicago Oct 01 '19 Toronto | Updated Americana The simple Americana aesthetic makes way for modern and inclusive depictions Implications - The influence of Americana on fashion in North America has long been prevalent, but now the aesthetics associated with this theme have been updated to suit the preferences of the... [More] | | Meme Realism Brands bring adopt memes and jokes into actual product lines and marketing campaigns Implications - As meme culture continues to be an important part of the lifestyle habits of cohorts like Gen Z, brands are taking note and adapting those cultural references into real-world... [More] | | High Fashion Realism High fashion campaigns take on more realistic representations Implications - The glitz and glamour that high fashion campaigns have long embodied are now slowly being overtaken by a realism that better depicts people's lives, albeit in a highly artistic... [More] |
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TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. | |
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