How Millennials and Gen Z Are Changing Industries

This week we're highlighting how high fashion brands are trying to stay relevant in an industry that is increasingly affected by

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Hey there! This week we're highlighting how high fashion brands are trying to stay relevant in an industry that is increasingly affected by trends set by Millennials and Gen Z on social media. My favorite is Updated Americana, in which the idea of Americana fashion makes way for modern, inclusive representations that better highlight the lifestyle, political, and social media habits of younger demographics. An especially interesting example is the fashion house Nonich, started by two teenagers that wanted to combine their passions for art, fashion, news and philanthropy. The brand perfectly encompasses both the aesthetics popular among Gen Z, and their tendency to be heavily involved in politics and activism. Enjoy! Jeremy Gutsche CEO, Author & Keynote Speaker - JeremyGutsche.com P.S. Here's my innovation keynote schedule: Jan 15 '19 New York Jan 17 '19 Orlando Jan 29 '19 Phoenix Feb 04 '19 Orlando Feb 05 '19 Atlanta Feb 13 '19 Atlanta Feb 26 '19 Florida Mar 18 '19 Cincinnati Mar 19 '19 Florida Mar 20 '19 Atlanta Apr 11 '19 Dublin May 01 '19 Niagara May 09 '19 Kansas City May 13 '19 Seattle May 16 '19 Sydney May 21 '19 New York May 23 '19 Minneapolis Jun 27 '19 Berlin Jul 15 '19 LA Jul 17 '19 Philadelphia Jul 18 '19 Chicago Oct 01 '19 Toronto Consumer Insights Updated Americana The simple Americana aesthetic makes way for modern and inclusive depictions Implications - The influence of Americana on fashion in North America has long been prevalent, but now the aesthetics associated with this theme have been updated to suit the preferences of the... [More] Meme Realism Brands bring adopt memes and jokes into actual product lines and marketing campaigns Implications - As meme culture continues to be an important part of the lifestyle habits of cohorts like Gen Z, brands are taking note and adapting those cultural references into real-world... [More] High Fashion Realism High fashion campaigns take on more realistic representations Implications - The glitz and glamour that high fashion campaigns have long embodied are now slowly being overtaken by a realism that better depicts people's lives, albeit in a highly artistic... [More] Hot This Week 1. Bathtub-Accessible Secret Rooms Gon Architects Boasts an Unconventional Secret Room Idea 2. Function-Focused Dyed Apparel Elhaus' Neo Indigo Collection Experiments with Fabrication and Dyes 3. High-Tech Climate-Adaptable Shoes The OBVS ADPT Sneakerboots Adjust to Any Conditions 4. Modular Workplace Furniture Designs The 'DITO' Modern Conference Table Aids Productivity 5. Revived 80s Smart Shoes The Puma RS-Computer Shoe is Coming Back with Modern Features 6. Standardized Apartment Units Skender Made an Apartment Assembly Line to Create Homes 7. Comforting Cocoon Bedrooms 'The Zed Rooms' for Sleep Replicate the Safety of the Womb 8. Crinkled Tunnel-Like Retail Experiences Tacklebox Architecture Boasts a Chic Sculptural Interior 9. Fin-Based Automatons The Velox Robot Easily Handles Various Surfaces on Land and at Sea Featured Clusters 100 Helpful Computer Add-Ons From Creative Modular Trackpads to Privacy Webcam Covers 100 Innovative Food Delivery Services From Zero-Emission Grocery Deliveries to Virtual Food Trucks Learn How 500 of the World's Top Innovators Rely on TrendHunter Courses 12 Speeches with Unconventional Advice From Dismissing Logic in Business to Life Lessons From Rap 12 Speeches on Ethics From Business Transparency Online to Marketing 35 Examples of Branded Crowd Participation From Snack Flavor Contests to Crowdsourced Beauty Ads Top 100 Marketing Trends for October From Poorly Priced Chocolate Ads to AR Scavenger Hunts Pop Culture 46 Boozy Bar Pop-Ups From Prison-Themed Pop-Up Bars to Sensory Cocktail Tastings 30 Gamified Nightlife Experiences From Entertaining Board Game Cafes to Underground eSports Bars Tech 50 Intuitive Lighting Innovations From Home-Sanitizing Lamps to Malleable Orientation Illuminators 50 Social Media Engagement Campaigns From Beer-Tweeting Soccer Campaigns to Branded Avatar Outfits Art & Design 50 Off-Grid Cabin Designs From Secluded Recreational Studios to Relaxing Glass Dome Retreats 20 Customized Fragrance Concepts From Personalized Perfume Boutiques to Fragrance Blending Kits Eco 13 Plastic Straw Alternatives From Handmade Crystal Glass Straws to Edible Drinking Straws 100 Sustainable 3D-Printing Techniques From 3D-Printed Human Corneas to Reactive Printed Robots Luxury Laceless Sock-Infused Luxe Shoes Maison Margiela's Replica Shoes Boasts Cut-Out Paneling Details Champagne-Celebrating Pop-Ups Veuve Clicquot's Café Cliquot is Open from June 21st Until the 24th Fashion 40 Cartoon-Inspired Collections From Celebratory Cartoon Apparel to Cult Anime Sneaker Collections 40 American Heritage Brand Initiatives From Beer-Paired Pizza Deliveries to Patriotic Singer Merch Charitable Boot Businesses Green Coal Options Beach-Beautification Clothing Lines 11 Talks on Illogical Thinking 11 Documentary Talks 35 Inspiring Speeches for Youth TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. Visit Trend Hunter | Latest Trends | About Us | Submit a Trend | Contact Us

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