Top Super Bowl 2014 Ads + Featured PRO Trends!

on Tuesday, February 4, 2014

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Greetings !

Last night, I was on BNN talking about the social media trends surrounding Super Bowl ads. This year, we are seeing a higher proportion of what I would call Super Bowl Stalking, which is the concept that brands without a Super Bowl ad create campaigns that hijack the attention around the big game to get their own media attention. The winner this year would be Newcastle Beer, with the ad they 'would have made' if they had the budget.

On Newcastle's website, they followed-up their viral hit with focus group reactions and the brand's idea on how they would have re-done several other hit ads. Other big trends this year include teasers and Intentional Viral, which is our 2006 term for creating tv campaigns inherently structured to go viral online.

Check out the rest of the Top Super Bowl 2014 Ads here!

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Enjoy!

Jeremy Gutsche Twitter Trends Facebook Facebook
Chief Trend Hunter & Keynote Speaker - JeremyGutsche.com


PRO Trends
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Driving Detection
As demand for autonomous vehicles increases, brands respond with detection tech
Implications - As the notion of autonomous driving inches closer to reality, brands are easing consumers into the concept with advanced detection technology that decreases the need for driver... [More]
Haute Dental
Oral hygiene is given an opulent makeover to cater to the luxury-loving consumer
Implications - While dental health has come a long way in the past decades, the act of brushing ones teeth has become an extension of personal wealth with wares that make the experience... [More]

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