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Selling Sympathy + Artificial Indulgence + New Featured PRO Trends!

on Tuesday, March 11, 2014

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Greetings !

Greetings, subscribers! This week's featured PRO Trend 'Selling Sympathy' zeroes in on the powerful impact feel-good campaigns have on a brand's success. Today's consumers want to feel good about the products and services they purchase, which opens up a window for brands to relate to them on a personal level. Connecting with consumers can be done through campaigns that promote kindness, sharing and graciousness.

Our clients apply the insight from PRO Trends like this one to motivate their teams to connect on a deeper level with consumers, resulting in a memorable and longer lasting experience.

Enjoy!

Jeremy Gutsche Twitter Trends Facebook Facebook
Chief Trend Hunter & Keynote Speaker - JeremyGutsche.com


PRO Trends
On-the-Go Lunch
Portability is taken a step further for consumers eating lunch at their desks
Implications - Today’s consumer is hard-pressed for time and thus, lunch is often eaten at a desk. Thus a demand for pieces that push portability to new levels can be observed. Making the... [More]
Artificial Indulgence
As the American diet fades, consumers turn to calorie-free imitations
Implications - While fast food is a staple for millions of Americans looking for a hot meal, the diet is receiving stronger than ever criticisms by health professionals the world over. As such, low... [More]
Selling Sympathy
Heartfelt sharing campaigns utilize kindness to connect with consumers
Implications - With brands often featuring ads that center around product placement and aesthetic appeal, consumers are looking to more emotionally enticing concepts that allow for a relatable... [More]

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