Discover How Fire, Beer and Bogs Became a $70 Million Business Idea

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Greetings ! MUST SEE: 2 Minute Book Trailer This week the book trailer passed 1,000,000 views, thanks to tweets from many of you, and from authors like Guy Kawasaki and Daniel Pink who have been very supportive of Better and Faster. As we narrow in on the March 17th launch date, I wanted to share a couple interesting stories I wrote about in the book. Not an excerpt, but more of a quick overview of some of my favorites. For this week, imagine you wanted to make a charity marathon for a cause you care about. How would you do it? Most people would start out by looking at how other marathons are run locally for inspiration to make their own event bigger and better. That's not how Will Dean went about it. He thought about how weird it is that a marathon is a "race." By definition, a race has one winner. So, does a marathon have one winner and 20,000 losers? Most marathon runners will tell you they don't do it for the ranking, they do it to get that feeling of completion. So why then does a marathon have to be a timed race? Will zeroed in on the feeling of "completion" and accelerated it by making an un-timed extreme obstacle course where people run through fire, swim through mud bogs and survive (mild) electrocution. At the end of the course there's an epic party with cold beer, free tattoos and all of your fellow obstacle course participants. By the next week, you'll even get the photos of your rugged adventure for easy social media sharing. Will's event is Tough Mudder. The rugged race racked in $70 million in just two years, teaching you that you don't need to make a bigger, better marathon. Instead, you need to rethink what experience it is that people actually want. That's one example of how to use acceleration, a key pattern that helps you zero in on one particular aspect of your service to then accelerate it. In the book, I dive into about 50 or so examples of pattern based opportunities and how you can apply the patterns to your business. Want more? Get Better and Faster Enjoy! Jeremy Gutsche Chief Trend Hunter & Keynote Speaker - JeremyGutsche.com PRO Trends Mass Male Feminist The fight for gender equality crosses a new surprising boundary Implications - Though the fight for gender equality has made huge bounds in the last few years, women are still under-earning their male counterparts. An important step to take in the evolution of... [More] Feminized Wearable Wearables are designed to target women to increase demographic reach Implications - Brands are taking a targeted approach to wearables by creating and marketing products specifically towards young women. By incorporating jewelry-like aesthetics, this approach to... [More] Upgraded Electric Kits for converting bicycles to ebikes make upgrading accessible Implications - Cycling in urban areas has skyrocketed, but as commuters seek a quicker method to get around, kits for converting regular bikes to scooters are on the rise. Offering an enhanced level... 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Top 75 Fashion for Men Trends in February Featured Clusters 49 Illuminated Architecture Examples From Pulsing Light Facades to Interactive LED Installations Top 100 Marketing Concepts in February From Hipster Logo Generators to Pop Art Packaging 28 Amazing South Asian Destinations These Are Must-See Hotspots When Visiting South Asia 68 Innovative Startup Companies From Bodybuilding Exercise Sensors to Multitasking 3D Printers Courses 15 Lessons From the Fashion Industry From Selling a Lifestyle to Successful Online Branding 25 Speeches Discussing Current Issues These Global Issues Speeches Tackle Widespread Challenges 20 Speeches by Leading Social Media Gurus From Mashable’s Pete Cashmore to Tumbr’s Dav 20 Tips for Young Entrepreneurs From The Art of Enchantment to The Downside of Ambition Marketing 54 Examples of Brand Fandom From Hazelnut Spread Jewelry to Fried Chicken Car Fresheners 30 Coffee Marketing Campaigns From Photo-Printing Latte Machines to Pop-Up Paper Mugs 98 Fashion Brand Campaigns From Racy Vegas Campaigns to Luxury Same Sex Marketing 42 Examples of Bizarre Advertising From Immersive Beer Campaigns to Disappearing Floor Stunts Pop Culture Top 100 Internet Trends of 2014 From Intentionally Unattractive Selfies to Viral Cat-Calling PSAs Top 100 Pop Culture Trends of 2014 From Superimposed Butt Cartoons to Punk Princess Illustrations 100 Pop Culture Gift Ideas From Rapper Muse Shirts to Cult Character Necklaces 100 Last Minute Gift Ideas for Him From Gaming Console Cufflinks to Golden Soccer Shirts Tech 100 Gifts for the Disney Fan From Disney Princess Bracelets to Fairy Tale Room Decor 86 Gifts for Wine Lovers From Hooded Wine Sleeves to Magnetic Bottle Openers 17 Beacon Marketing Promotions From Ice Cream Social Apps to Illuminated Personal Shoppers 32 Examples of Sharing Economy Innovations From Free Stuff Finders to Homemade Meal-Sharing Apps Art & Design 100 Gifts for the Teen From School Supply Clutches to Pocket-Sized Phone Printers 65 Gifts for Beer Lovers From Barrel Beer Mugs to Beer Labelled Spice Shakers 100 Gifts for the Foodie From Mexican Cuisine Candles to Fiery Gourmet Condiments 10 Intentionally Cracked Kitchenware From Fragmented Coffee Cups to Splintered Kitchen Strainers Eco 38 Re-Purposed Shipping Containers From Shipping Container Tea Houses to Shipping Container Spas 100 Innovative Coffee Makers From App-Controlled Coffee Machines to Compact Coffee Machines 50 Alternative Canteens From Sleek Water Bottle Shakers to Brewing Water Bottles 15 Examples of Health Food Venues From Interactive Health Dining to Fresh Vegan Food Trucks Luxury 15 Examples of Romantic Tourism From Short Stay Accommodations to Romantic Mile High Airlines 20 First Class Flying Innovations From Luxury Airplane Suites to Luxe Airline Accomodations 46 Fierce Batmobiles From Bespoke Superhero Vehicles to Vigilante Pickup Trucks 29 Classic Hotel Innovations From Allergy-Free Hotel Rooms to Luxury Eco-Hotels Fashion 98 Cosmetic Gift Ideas From Candid Cosmetic Bags to At-Home Spa Tools 42 Necessities for the Metro Male From Viral Dutch Beauty Ads to Metrosexual MakeUp 40 Pop Culture DIYs From Galactic Decor Projects to Cartoon Icon Makeup Tutorials 100 Gifts for Star Wars Fans From Galactic Villain Watches to Cinematic Sci-Fi Clothing Playful Social Entrepreneurs 52 Ethical Footwear Innovations Jennifer Gootman, Executive Director of Global Goods Partners (INTERVIEW) Understanding the Trends Consumers Want Innovating Inside the Box Interacting With Your Viewers 42 Graduation Speeches 45 Strategic Speeches on Success 18 Fascinating Speeches on Evolution TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. 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