Greetings ! This week we are rounding up the top-performing insights on the site and shining a spotlight on
Simulated Excursion. With health and wellness a motive for many consumers, brands are redefining what it means to exercise. Through the manipulation of VR and AR technology, consumers are able to enjoy a workout outdoors from the comfort of their gym.
The
YMCA in Minneapolis allows its members to strap into a VR system for a workout that simulates the feeling of flying and diving.
If you haven't yet already, download a FREE copy of the 2018 Trend Report
here.
Enjoy!
Jeremy Gutsche
CEO, Author & Keynote Speaker - JeremyGutsche.com
P.S. Here's my innovation keynote schedule:
| Sake Skin Skincare products infuse sake for its youth-enhancing benefits Implications - As the Japanese skincare industry rises in popularity globally, the increasingly common infusion of sake into skincare products can also be observed alongside this shift. Known in... [More] |
| Fly-Friendly Fragrance Fragrance products take on a portable format to suit on-the-go consumers Implications - Catering to those who travel often, fragrance brands are coming out with innovative fragrance formats well-suited to those who are on-the-go. Speaking to the way in which consumers... [More] |
| Style Cafe The worlds of fashion and food merge into same-store experiences Implications - Fashion brands are incorporating cafes into their spaces, or creating co-spaces from scratch in which both clothing and food can be purchased and enjoyed. These retail spaces offer... [More] |
| Low-Cost Highrise Urban highrise buildings are lower in cost without sacrificing design Implications - Though still rare, designers are conceptualizing ways that urban highrise buildings can combine functionality, modern design, and low costs. This shift comes as gentrification... [More] |
| Fizzing Maquillage "Fizzing" cosmetic products enhance the perceived functionality of the items Implications - The use of “fizzing” cosmetic items for the hair and face is on the rise, with these products elevating the perceived functionality of such products as they can physically... [More] |