Collaborative Campaigns & An Influential Egg

on Tuesday, February 5, 2019

Having amassed over 10 million followers and 52 million "likes" on a single photo, World_Record_Egg boasts the kind of fanbase most influenc
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Hey there!

If someone asked you about online influencers a few short weeks ago, chances are that the contents of your fridge would be the furthest thing from your mind. Little did we know, however, that a simple egg was about to become Instagram's biggest celebrity.

Having amassed over 10 million followers and 52 million "likes" on a single photo, World_Record_Egg boasts the kind of fanbase most influencers could only dream about. By partnering with Hulu and Mental Health America, the beloved account was even able to channel its unlikely fame into a simple yet powerful PSA that aired during Sunday's Super Bowl.

Unexpected collaborations can be a great way for brands to reach new audiences or even to increase engagement with existing customers. We explored this phenomenon further in our Co-Campaign insight, which dives into a few of the ways companies are elevating their business through cross-industry partnerships.

If you're hungering for more insights like this, I invite you to join us at one of our 10 upcoming Future Festival tour dates! We're running a limited time Buy One, Get One Free promotion until Valentine's Day, so now is the perfect time to get your ticket. I hope to see you there, but in the meantime, enjoy your weekly report!

Cheers,

Jeremy Gutsche
CEO, Author & Keynote Speaker - JeremyGutsche.com
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Consumer Insights
Co-Campaign
Brands collaborate with each other to offer distinct campaigns Implications - Brands are looking to adjacent or unrelated industries in order to form unique, collaborative pop-up and experiential campaigns for their customers. These joint experiences prove the... [More]
Animated Influencer
Online influencers and vloggers evolve into digital animations Implications - Online influencers continue to evolve with emerging platforms and forms of content creation, and with that, we're seeing a shift toward more digitally animated personas.  From... [More]
Egg Transformed
Eggs are being transformed into a variety of different formats Implications - The egg is being transformed into a concept rather than simply a product, with brands using the food item in a variety of new ways that change the banal nature of egg consumption.... [More]

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Your personal Google+ account is going away on April 2, 2019

on Friday, February 1, 2019

You've received this email because you have a consumer (personal) Google+ account or you manage a Google+ page.

In December 2018, we announced our decision to shut down Google+ for consumers in April 2019 due to low usage and challenges involved in maintaining a successful product that meets consumers' expectations. We want to thank you for being part of Google+ and provide next steps, including how to download your photos and other content.

On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts. Photos and videos from Google+ in your Album Archive and your Google+ pages will also be deleted. You can download and save your content, just make sure to do so before April. Note that photos and videos backed up in Google Photos will not be deleted.

The process of deleting content from consumer Google+ accounts, Google+ Pages, and Album Archive will take a few months, and content may remain through this time. For example, users may still see parts of their Google+ account via activity log and some consumer Google+ content may remain visible to G Suite users until consumer Google+ is deleted.

As early as February 4th, you will no longer be able to create new Google+ profiles, pages, communities or events.

See the full FAQ for more details and updates leading up to the shutdown.

If you're a Google+ Community owner or moderator, you may download and save your data for your Google+ Community. Starting early March 2019, additional data will be available for download, including author, body, and photos for every community post in a public community. Learn more

If you sign in to sites and apps using the Google+ Sign-in button, these buttons will stop working in the coming weeks but in some cases may be replaced by a Google Sign-in button. You'll still be able to sign in with your Google Account wherever you see Google Sign-in buttons. Learn more

If you've used Google+ for comments on your own or other sites, this feature will be removed from Blogger by February 4th and other sites by March 7th. All your Google+ comments on all sites will be deleted starting April 2, 2019. Learn more

If you're a G Suite customer, Google+ for your G Suite account should remain active. Contact your G Suite administrator for more details. You can also expect a new look and new features soon. Learn more

If you're a developer using Google+ APIs or Google+ Sign-in, click here to see how this will impact you.

From all of us on the Google+ team, thank you for making Google+ such a special place. We are grateful for the talented group of artists, community builders, and thought leaders who made Google+ their home. It would not have been the same without your passion and dedication.

Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043

You have received this mandatory email service announcement to update you about important changes to your Google+ Page, product or account.

 
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