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Read the full foreword in Create the Future

Hey there!

With just over a month to go before the launch of my new double-sided book, Create the Future + The Innovation Handbook, I wanted to give you a sneak peek at the content with some exclusive excerpts in the weeks to come. To kick things off, here's a snippet from Create the Future's foreword, written by New York Times bestselling author (and previous Future Festival speaker) Malcolm Gladwell!

"You have in your hands a book about how to Create the Future. Before you start, I'd like to offer a few thoughts about how to think about that question. Let me begin with the question of time.

A lot of thinking about the future necessarily revolves around the chronology of future events. We can be pretty certain, for example, that one day science will cure dementia, or the internal combustion engine will be no more, or--in our fanciful moments--that humans will be able to travel instantaneously through space, like they did in old episodes of Star Trek. The unknown is when these things will happen. 10 years? 30 years? Or has it already been figured out, and we just don't know about it?

I think that question is best answered in parts..."

To be among the first to read Malcolm's full foreword and the rest of Create the Future, pre-order your copy at createthefuturebook.com. We're also celebrating the book's launch with a special team ticket package for Future Festival New York, so head over to our website today to get 5 tickets for just $999!

Enjoy!

Jeremy Gutsche
CEO, Author & Keynote Speaker - JeremyGutsche.com

P.S. Here's my innovation keynote schedule:

Jan 24Aventura
Feb 03Seattle
Feb 07Bellevue
Feb 12New Orleans
Feb 21Phoenix
Mar 03Scottsdale
Mar 04Las Vegas
Mar 07Honolulu
Mar 09Las Vegas
Mar 12New York
Mar 16Las Vegas

Mar 17Los Angeles
Mar 19Maui
Mar 23Boston
Mar 25Cincinnati
Mar 27Atlanta
Apr 21Chicago
Apr 23Kiev
Apr 29Las Vegas
May 04San Francisco
May 06Austin
May 08Mexico City

May 13Nashville
Jun 02Minneapolis
Jun 04Orlando
Jun 15Salt Lake City
Jun 22Barcelona
Jun 24London
Jul 13New York
Jul 15Arkansas
Jul 21Los Angeles
Sep 15Toronto

Consumer Insights

	Smoothie-Themed Smoothie-inspired snacks and beverages pack natural flavors Trend - Food and beverage products are incorporating the flavors and ingredients of smoothies, and are then being marketed or branded as smoothie-based or inspired. These products range from... [More]
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	Extended Cannabinoid Brands are looking to lesser-known cannabinoids to enhance their product Trend - As the use of CBD and THC becomes prevalent, companies are interested in what other opportunities the plant can offer them. With more than 100 cannabinoids in cannabis, the attention falls... [More]
	Integrated Therapy "Sound therapy" functions are integrated into day-to-day items and rituals Trend - With the growth of “sound therapy” apps and services, which are designed to elicit a range of positive emotions or relaxation in those who use them, sound therapy is now being... [More]
	Eco Flooring Innovative flooring developments prioritize sustainability Trend - Brands in the flooring industry are beginning to adapt to the eco-conscious needs of consumers, architects, and designers by using innovative, environmentally-friendly materials in the... [More]

Hot Ideas

1. Vertical Smart City Farms The 'Planty Cube' Won an Innovation Award at CES 2020	2. Retro-Inspired Graphic-Heavy Fashion 40s & Shorties Taps Angus Cloud from HBO's Euphoria Show	3. Bread-Themed Hotel Rooms Hotels.com Launched the 'Bread & Breakfast' Suite Curated for Carb-Lovers
4. Decommissioned Airplane Tiny Homes The 'Aero Tiny' Home from The Tiny House Guys is Well-Appointed	5. Thoughtfully Appointed Tiny Homes The Handcrafted Movement 'Pacific Harbor' Tiny Home is Spacious	6. Stealth Everyday Gear Kits The Aoku K3 EDC Kit Keeps Small Essentials within Reach and Secure
7. Inspirational Sustainability Trails MINI & Kinetic Boast Sustainable Urban Solutions in Novel Ways	8. Autonomous One-Pot Cooking Systems The 'CookingPal Julia' Chops, Slices and Cooks Ingredients	9. Smart Makeup Mirrors ICON.AI's Venus Smart Mirror with Amazon Alexa Debuted at CES 2020

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