— category

Home > All posts

We will begin to sunset Universal Analytics in 2023

Posted by Unknown on Monday, April 18, 2022 at 8:20 AM

The new Google Analytics

Google Analytics 4 is replacing Universal Analytics

Google Analytics 4 is our next-generation measurement solution, and is replacing Universal Analytics. On 1 July 2023, Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you complete your move to Google Analytics 4.

SET UP GOOGLE ANALYTICS 4

Now's the time to create a new Google Analytics 4 property and ensure that your setup is complete. If you haven't started collecting data in your Google Analytics 4 property, you should do so now. This will allow you to gather the historical insights that you need to measure your results over time when Universal Analytics stops processing hits. If you are already collecting the data that you need in Google Analytics 4, you should ensure that your remaining setup is complete.

You can continue to use and collect new data in your Universal Analytics properties until 1 July 2023. After that, you will be able to access your previously processed data in Universal Analytics for a period of at least six months. We know your data is important to you and we strongly encourage you to export your historical reports during this time.

In the coming months, we will provide a future date for when we will fully sunset Universal Analytics. On this sunset date, you will no longer be able to see your Universal Analytics reports in the Analytics interface or access your Universal Analytics data via the API.

If you have questions on successfully making the switch to Google Analytics 4, check out our Help Center resources.

See you online,

The Google Analytics Team

Help
Centre

Analytics
Forums

You have received this mandatory email service announcement to update you about important changes to your Google Analytics product or account.

Read the full article ?

Important Notice: Update regarding Ukraine

Posted by Unknown on Wednesday, April 13, 2022 at 11:29 AM

Your Publisher ID: pub-5019311269805342

Important Notice: Update regarding Ukraine

Dear Publisher,

Due to the war in Ukraine, we will pause monetization of content that exploits, dismisses, or condones the war.

Please note, we have already been enforcing on claims related to the war in Ukraine when they violated existing policies (for instance, the Dangerous or Derogatory content policy prohibits monetizing content that incites violence or denies tragic events). This update is meant to clarify, and in some cases expand, our publisher guidance as it relates to this conflict.

This pause includes, but is not limited to, claims that imply victims are responsible for their own tragedy or similar instances of victim blaming, such as claims that Ukraine is committing genocide or deliberately attacking its own citizens.

Sincerely,

The Google AdSense Team

Need help?

Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043

You have received this mandatory email service announcement to update you about important changes to your AdSense product or account.

Read the full article ?

Trend Report + Tomorrow's "Better & Faster" Innovation WEBINAR

Posted by Unknown on Monday, April 11, 2022 at 7:47 AM

Having trouble viewing this email? Click Here

Greetings,

Sign-Up HERE
Join me tomorrow to lean more about how to be BETTER & FASTER in times of chaos. This webinar, which part of our Trend Hunter 101 series, explores the dynamics of the 3 Hunter Instincts vs 3 Farmer Traps, and how to leverage your own strengths to better adapt to chaos. The research is based on our our Innovation Assessment of 65,000 people (which you can take free HERE free) and my NY Times Bestseller Better & Faster.

TH 101 - Better & Faster
April 12 Webinar - 1pm EST - SIGN-UP HERE

Enjoy!

Jeremy Gutsche
CEO, Author & Keynote Speaker - JeremyGutsche.com

Consumer Insights

Accessible Snack

More brands in food retail prioritize accessible packaging

Trend - Accessible packaging and branding has become a priority for some brands in the food industry. Now, more businesses are designing food packaging that’s easily accessed by people with...

AR Package

Brands incorporate augmented reality-based gaming into product packaging

Trend - Augmented reality functions in product packaging typically educate consumers on the product or business, but brands are now becoming more creative with packaging that incorporates AR-based...

QR Collab

Brands collab with artists to create visual interest via QR codes

Trend - QR codes on packaging that lead to games or product information have become popular, and brands across industries are now collaborating with popular and emerging artists in order to create...

Inclusive Health

Healthcare initiatives are targeted towards African American women

Trend - The United States, the healthcare system tends to be discriminatory—particularly towards Black Americans and more specifically, Black women. Some brands are aiming to mitigate these...

Infused Wine

Infused wines offer enhanced flavor experiences

Trend - Alcohol brands are creating more unique flavor profiles with wines that are infused with unlikely flavors. Products in this space include everything from lemonade-infused wines to mustard...