Trend Report + Better & Faster Pattern 5/6: REDUCTION!

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Greetings ! PATTERN 5/6: REDUCTION (2 Minute Video) Today's newsletter features a video that explains the Reduction pattern in my new book, which made it onto the NY Times Best Sellers List again for the month of April. If you haven't picked up your copy, buy it HERE now to get $250 worth of FREE extras from Trend Hunter (each book has a special code that unlocks all a variety of free trend research). In the video, I share the story of the company I Do Now I Don't, a brand that found opportunity in failed happily-ever-afters by reselling engagement rings. I Do Now I Don't is a key example of the pattern Reduction in my book and the concept of uncovering opportunity in an untapped niche market, such as recent divorcees. REDUCTION innovation includes: simplifying a business concept or focusing it more on a specific idea. Includes: specialization, removing layers and steps, fractioning, crowd- sourcing, subscriptions, localization, and efficiency. IDEAS AND QUESTIONS TO ASK YOURSELF: 1. What parts of your business do consumers actually CARE about? 2. How many ways could you imagine a SIMPLER start-up? Enjoy! Jeremy Gutsche Chief Trend Hunter & Keynote Speaker - JeremyGutsche.com PRO Trends Hybrid Dining Boutique restaurants offer dual services for experiential entertainment Implications - No longer content with simple dining experiences, many consumers are searching for hybrid spaces that offer more stimulus. Rather than being a solution for the time-crunched consumer,... [More] Artisan Meat Offering carnivores elevated service, meat retailers enhance the buying process Implications - Moving away from typically rustic deli establishments, meat services are turning to sophisticated aesthetics and customized services to add intrigue. Recognizing the growing desire... [More] Motion Branding Consumers are responding to fashion marketing that highlights products in motion Implications - In an effort to keep from becoming static, many fashion retailers are placing a greater emphasis on movement when it comes to fashion branding. In a day and age where the sedentary... [More] Hot This Week Top 100 Fashion Trends in April From Oriental Songstress Editorials to Sporty Raver Collections Top 100 Design Products in April From Giant Inflatable Shoeboxes to Educational Packaging Toys Top 100 Gadgets Trends in April From Bluetooth Payment Cards to Digital Eye Strain Remedies Top 100 Business Trends in April From Coffee Delivery Services to Wi-Fi Reward Programs Top 100 Marketing Trends in April From Detoxifying Juice Branding to Virtual Reality Parties Top 75 Home Products in April From Hyperconnected Ovens to Household Advisor Apps 7. Top 100 Food Ideas in April 8. Top 100 Tech Trends in April 9. Top 100 Lifestyle Trends in April 10. Top 100 Pop Culture Trends in April 11. Top 95 Architecture Trends in April 12. Top 100 Branding Ideas in April 13. Top 65 Interactive Ideas in April 14. Top 100 Art & Design Ideas in April Featured Clusters 28 Amazing South Asian Destinations These Are Must-See Hotspots When Visiting South Asia 50 DIY Festival Accessories From DIY Fringe Kimonos to Repurposed Paper Crowns Top 100 Inventions Trends of 2014 From LED Keyhole Inserts to Hanging Tablet Holders 43 DIY Kitchen Hacks From Candy-Dispensing Fridge Hacks to Chalkboard Butcher Blocks Courses 15 Online Branding Strategies From Infectious Marketing to Local Sustainability 45 Keynotes on the Future From Revolutionized Retail Experiences to Social Media and Gender 53 Science-Based Presentations From Spreading Science Literacy to Behavioural-Based Design 31 Speeches on Motivation From Achieving Failure to Stretching Goals Further Marketing 42 Examples of Bizarre Advertising From Immersive Beer Campaigns to Disappearing Floor Stunts 54 Examples of Brand Fandom From Hazelnut Spread Jewelry to Fried Chicken Car Fresheners 40 Artisan Food Products From Custom-Churned Condiments to Craft Ice Cream 43 Fun Food Packages Playful Wrappers from Stackable Snack Blocks to Superhero-Suited Lollipops Pop Culture 45 Subscription Service Gift Ideas From Gourmet Gift Websites to Sock Subscription Services 20 Gifts for Frozen Film Fans These Frozen Gift Ideas Include Posh Fashions and Lingerie Items 30 Gifts for Stoners From Cannabis Cookie Cutters to Drinkable Marijuana 51 Gifts for the Homebody From Hi-Tech Tea Brewers to Handheld Napping Pillows Tech 15 Innovative Big Data Startups From Collaborative Data Tools to Business Insights Apps 20 Examples of Technology Collaborations From Fashionable Tech Jewelry to Basketball Star Apps Top 35 Science Ideas in March From 10-Minute Ebola Tests to Human Colonization Expeditions 15 Affordable Water Solutions From Sea-Purifying Canteens to Solar-Powered Toilets Art & Design Top 30 Art Photography Trends in March From Cheeky Superhero Photos to Global School Lunches 100 Scandinavian Design Finds From Simplistic Frame Furniture to Earthy Swedish Abodes 60 Novel Cooking Tutorials From Instant Noodle Puddings to Fruity Cereal Treats 100 Gifts for the Mixologist From Bronze Cocktail Shakers to Alcoholic Tea Mixers Eco 10 Examples of Eco Plastic Packaging From Plant-Based Plastic Containers to Biodegradable Bowls 15 Examples of Health Food Venues From Interactive Health Dining to Fresh Vegan Food Trucks 14 Examples of Sustainable Beauty Packaging From Bamboo Blush Cases to Spherical Wooden Perfumes 100 Gift Ideas For Cyclists From Bicycle-Mounted BBQs to Citrus Fruit Helmets Luxury 20 First Class Flying Innovations From Luxury Airplane Suites to Luxe Airline Accomodations 19 Leisurely Experiences for Women From Female-Focused Festival Lounges to Natural Cosmetic Spas 50 Parisian Fashion Editorials From Flamboyant Frenchman Portraits to Chic French Photography Top 35 Luxury Products in March From Customizable Floating Homes to Discrete Diamond Timepieces Fashion Top 75 Art Photography Trends of 2014 From Intimate Body Images to Documentary Trans Photography 55 Coachella Festival Fashions From Dip-Dyed Feather Earrings to Bohemian Fringe Carryalls 55 Luxurious Everyday Goods From Neo-Luxe Origami Bags to Sleek Snakeskin Slip-Ons 50 Fashionable Backpack Accessories From Luxe Designer Carryalls to Streamlined Cyclist Bags Microloan-Giving Tees Kindaholic Nutrition Bars Hand-Loomed Stringy Bags Recognizing the Edge of Disruption 20 Social Change Talks 85 World-Changing Presentations 18 Talks About Having Fun TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. 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