How "Unbranded" Campaigns Are Shaking Up the Marketing World

When we think about what makes a successful marketing campaign, clear branding is one of the first things that comes to mind.

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Bold Unbranding Hey there! When we think about what makes a successful marketing campaign, clear branding is one of the first things that comes to mind. Whether it's in TV spots or product packaging, we're accustomed to large logos and familiar taglines signalling which brand we're buying into. However, some companies are turning that idea on its head. In our insight Bold Unbranding, we explore how a number of companies have forgone traditional branding in favor of iconic imagery, streamlined package designs, and clever ad campaigns that simply hint at well-known products instead of identifying them upfront. Check it out, and enjoy this week's top trends below! Cheers, Jeremy Gutsche CEO, Author & Keynote Speaker - JeremyGutsche.com P.S. Here's my innovation keynote schedule: Oct 10 New Jersey Oct 17 Toronto Oct 18 Toronto Oct 22 Abu Dhabi Oct 24 Hunt Valley Maryland Oct 28 Banff Oct 31 Lisbon Nov 13 Los Angeles Nov 19 Huntington Beach Nov 20 Naples Nov 22 Las Vegas Nov 25 Toronto Dec 03 Chicago Dec 05 New York City Dec 09 Cleveland Jan 14 '20 Cancun Jan 16 '20 Atlanta Jan 24 '20 Aventura Mar 07 '20 Honolulu Mar 09 '20 Las Vegas Mar 12 '20 New York Mar 16 '20 Las Vegas Mar 19 '20 Maui Apr 29 '20 Las Vegas May 13 '20 Nashville Consumer Insights Mental Health Activation Brands facilitate pop-ups that focus on mental health Trend—Brands are increasingly focused on enhancing the mental health and wellness of their customers, and they're now doing this through pop-up spaces. Whether charitable or business-focused,... [More] Digitized Cannabis Virtual and augmented reality enters the cannabis space Trend—The merging of augmented and virtual realities with the cannabis industry is on the rise as brands look to offer immersive experiences for connoisseurs and beginners alike. These... [More] Bold Unbranding Big brands opt for no logos to showcase the weight and relevance of their brand Implications - As efforts toward greater authenticity and brand loyalty continue to thrive, we're seeing a rise in unbranded, logo-less tactics, often from bigger, more mainstream companies.... [More] Hot This Week 1. Celebrity Loungewear Lines Kim Kardashian's SKIM Line Just Launched the 'Cotton Collection' 2. Futuristic Eco Urban Bikes The Brekr Model B Electric Bike Has a Top Speed of 45km/h 3. Award-Winning Bio Materials Lucy Hughes Utilizes Fish Waste to Develop MarinaTex 4. Eco Magnesium Alloy Skateboards The Conceptual 'Lightweight Skateboard' is Flexible Yet Strong 5. Contemporary Plant-Filled Homes JG Architecture Fuses Cultural Histories with Modern Lifestyles 6. Modular Adventurer Camper Trailers The 'AntiShanty' Trailer Can be Towed by Most Vehicles 7. Remote Upscale Cabin Designs Mackay-Lyons Sweetapple Architects Design "Quietly Assertive" Homes 8. Modern Cave-Like Breweries SuperLimão Studio Boasts an Eco-Forward Layout for a Brewery in Brazil 9. Luxury Headphone Trunks This Airpod Case Was Designed After Louis Vuitton Monogrammed Trunk Featured Clusters 20 Modern Meditation Tools From Connected Meditation Cushions to High-Tech Prayer Beads 18 Circular Economy Initiatives From Closed-Loop 3D Printers to Cone-Shaped Microclimate Systems Learn How 500 of the World's Top Innovators Rely on TrendHunter Marketing 24 Sustainable Beer Innovations From Anti-Plastic Beer Packaging to Climate-Friendly Craft Ales 18 Luxury Fragrance Innovations From Bespoke Fragrance Pop-Ups to Unisex Anti-Stress Perfumes Pop Culture 16 Unconventional Brand Representatives From Crossover QSR Mascots to Male Nail Polish Ambassadors 30 Dystopian Fashion Lines From Angsty Youth Fashion Editorials to Gritty Cult Fashion Collections Tech 38 Travel-Specific Apps From Adventure Travel Romance Apps to Blogger-Approved Travel Platforms 13 AI Mobile Apps From Public Speaking to Corrective Photo Editing Art & Design 40 Everyday Carry Items From Modern Minimalist EDC Pens to Versatile Compact Writing Utensils 25 High-Tech Bedroom Essentials From Intelligent Bed Climate Controllers to Coaching AI Beds Eco 20 Waterless Beauty Innovations From Waterless Nail Salons to Powdered Eco Skincare 10 Timeless Sustainable Jeans From Shrimp Shell-Dyed Denim to Recycled Plastic Bottle Jeans Fashion 10 Repurposed Beauty Products From Upcycled Berry Oils to Fruit Waste Lip Balms 13 Anti-Theft Products From Eco-Friendly Anti-Theft Bags to Wearable Anti-Theft Wallets Canvas Beer Carriers Environmentally Conscious Crafts Idyllic Societal Supermarkets TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and consumer insights firm. We use our global community of millions, extensive trend database, in-house AI and skilled team of Researchers and Futurists to unearth opportunities, ignite innovation, and create the future. Visit Trend Hunter | Latest Trends | About Us | Submit a Trend | Contact Us

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