Andy Murray Most Valuable Brands
LONDON - Andy Murray earns up to 100 million pounds as a result of its success to win the Wimbledon tennis tournament on Sunday.
Large companies will undoubtedly be lining up for Andy Murray after he confirmed his presence as a global sports icon with historic success winning Wimbledon. Andy Murray also may claim a higher appearance to match other show or event.
An executive at a marketing research company in the United Kingdom and Ireland, Charlie Dundas said: "Andy Murray is in a different class, just like Rory McIlroy. He could be one of the leading sports stars not only in Britain but also in the world.
"He is able to generate up to 100 million pounds in the next few years. Sponsorship agreement in enjoy it now might just 1.5 to 3 million pounds. Now agents have to see how to double figures." Definitely will be more exposure as Wimbledon champion and all- everything will come simultaneously as Best BBC Sports Personality award.
"He will be in anywhere, the more people will see it, he is now a valuable brand." Andy Murray received a sponsorship fee of 8 to 9 million pounds a year from the deal with Adidas, RBS, Head and maker of watches, Rado.
Wimbledon champion Andy Murray not only received 1.6 million pounds prize but also almost the same amount in bonuses from sponsors. Reliable management of Andy Murray, Simon Fuller's XIX Entertainment-led, already moving forward to a new agreement with Adidas sponsorship is expected to reach up to 15 million pounds.
An industry source said: "When Andy Murray sponsored by Adidas, he was at a high level." He is considered a leading player for reaching a Grand Slam. "Winning the Olympic Games, U.S. Open and Wimbledon now, all in less than a year, meaning he has now changed status."
